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Digital Marketing (4)

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The difference between SEM & SEO, and why you should be running both!

Digital marketing is a vast and complex world with multiple tactics and strategies that businesses can adopt to reach...

Google Analytics 4 vs. Universal Analytics: Understanding the Key Differences

In the realm of web analytics, Google Analytics has long been a trusted tool for businesses to gain insights into user...

How O&O Platforms Boost Your Marketing Success

Today, businesses have many choices of where to invest their advertising budget. The digital options – referred to as...

Audio Builds Trust - How to Reach Customers on Streaming Networks

In the ever-evolving advertising landscape, staying ahead of the curve and effectively engaging customers is crucial....

Conducting Recruitment Campaigns through Digital Marketing

It's no secret that most job searches today (80%, according to one study) occur online. Candidates continue to look for...

The Basics of Building Your Small Business's Online Presence

How long were you awake this morning before you were online? Chances are, it wasn't long. The average person spends...

How to Maximize ROI by Using Customer Intent Data Analysis

Are you one of the many marketers struggling to center your focus on the customers interested in your product or...

How Intent Data Helps You Find Customers When They're Ready to Buy

Looking for a reliable way to streamline the buyer journey and reach customers when they are ready to buy? Buyer intent...

Gain Greater Autonomy with Self-Service Marketing

Are you looking for solutions following the death of the third-party cookie or do you want greater autonomy in...

How Does Intent Data Find the 15% of Buyers In-Market?

Only 15% of people are ready to buy at any given time, so that means that 85% of people are not actively ready to buy —...