Win with McClatchy

Advertising with the second largest local media company in the U.S. gives you direct access to our unique audiences, strategic digital tactics, local content sponsorships and much more.

OUR REACH

LOCALLY TRUSTED audiences that offer engagement that extends beyond our communities.

We get a combined reach of tens of millions of impressions each month across all our platforms. Our reach goes well beyond our core markets. Our digital readership is strong in many of the major metropolitan areas across the country. Using McClatchy's more than 30 news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale, locally and beyond.

75M+ UNIQUE DIGITAL VISITORS

10M+ VIEWS ON MONTHLY VIDEOS

7M COMBINED SOCIAL FOLLOWERS

LEARN MORE ABOUT OUR AUDIENCE.

CAPABILITIES:

SOCIAL MEDIA

Engage users and grow your presence across your most popular social platforms, building your brand in the process.

DIGITAL TV (OTT & CTV)

Combine connected TV with cross-device inventory on a premium ecosystem of full-episode player sites and apps.

WEB DEVELOPMENT

Create sites with fast, responsive performance and enhanced usability to ensure positive online engagements with your business.

NATIVE & BRANDED CONTENT

Build trust by positioning your high-quality content alongside our award-winning, highly relevant journalism.

PROGRAMMATIC ADVERTISING

Effectively and efficiently reach a narrowly targeted audience with digital banner ads across a broad network of sites.

VIDEO PRE-ROLL

Tell your story, effectively reaching your target audience on a diverse network of sites before they watch sought-after content.

STAFFING SOLUTIONS

Find the right talent for your team quickly and easily by leveraging a full platform of digital products and recruitment solutions.

SEM

Compete with the most successful results in search engines and generate quality leads with targeted keyword strategies.

SEO

Improve your site's usability and relevance to rank higher in keyword searches, letting your customers find you organically.

DIGITAL AUDIO

Build awareness through streaming audio, radio and podcasts to connect with audiences on the move.

EMAIL MARKETING

Inbox access via high-quality, double-opted-in lists combined with best practices for subjects, content and deployment.

REPUTATION MANAGEMENT

Our team will work to manage reviews and correct inaccuracies about your business across the web.

NEXT LEADS

B2B lead gen efforts reimagined with INTENT DATA

We bypass generating awareness with broad audiences by instead targeting buyers who demonstrate intent. Our unique approach works by communicating directly with buyers as they evaluate solutions that align with their business. Utilizing an intent data-driven strategy has a greater impact compared to traditional lead gen, and tells you which leads to prioritize.

DON'T JUST TAKE IT FROM US.

HERE'S WHAT OUR CLIENTS HAVE TO SAY:

"We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen."

McClatchy Client Portland, OR

"We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy."

McClatchy Client South Carolina

“Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!”

McClatchy Client Multi-Market / National

“Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience...”

McClatchy Client North Carolina

READY TO GET STARTED?

FROM THE MCCLATCHY BLOG:

Digital Marketing Best Practices for the Healthcare Industry

READ FULL POST

4 Search Engine Marketing Strategies for Home Services Companies

READ FULL POST

Reasons McClatchy Works Well with Agencies

READ FULL POST

LET'S CONNECT.

We can help you market to the dedicated community you want to reach. Fill out this form and one of our dedicated experts will get back to you within one business day.