Welcome to McClatchy, where expansive digital reach meets impactful storytelling.
With McClatchy, your brand gains exclusive access to our distinctive audiences, cutting-edge digital strategies, and engaging local content sponsorships, among other valuable resources.
Our focus is on propelling your business towards unparalleled success through targeted advertising solutions.
Unique Digital Visitors
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Advertising Opportunities on McClatchy Network
Our comprehensive marketing solutions are designed to cater to local and national advertisers. McClatchy presents dynamic advertising options tailored to elevate your brand's visibility in our trusted digital landscape. Our offerings include Multi-Position Advertising options, providing versatile placements across our web pages.
McClatchy Premium Display Network
Network display campaigns offer unique ways to target your message and elevate your brand's visibility and awareness on trusted, local media sites. Benefit from McClatchy Display advertising, which allows ads to appear in high-traffic areas like the side rail of our web pages, ensuring maximum visibility.
With its extensive reach and targeted advertising capabilities, the McClatchy Video Network allows you to reach and engage with your desired audience effectively. McClatchy Video advertising leverages premium positioning to captivate audiences with dynamic content.
Native provides engaging and valuable content that matches the nature, form, function, and feel of the content. McClatchy Native advertising integrates seamlessly into our content, offering a more natural and engaging user experience.
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McClatchy has a solution for every screen.
Maximizing Reach with McClatchy Premium Audience Network
Strategic Targeting Opportunities
To ensure that your advertising resonates with the audience that's right for you, McClatchy offers a variety of strategic targeting opportunities. This encompasses everything from Content-Based and Consumption-Based Audiences to Demographic-Based Targeting, leveraging first and third-party data integration for precision marketing campaigns.
Site & Section Targeting
You can run your ads across all McClatchy properties, on specific sites, or even down to the section or page level.
Target audiences based on country, state, DMA, or county.
Refine your audience using parameters like age, gender, household income, and homeownership details.
Content Consumption Patterns
Reach audiences interested in specific topics, such as business, health, senior living, and sports.
1st and 3rd Party Data
Leverage data from subscriber behaviors, content consumption, and reader frequency.
Social Media Marketing
Engage users and grow your presence across your most popular social platforms, building your brand in the process.
Digital TV (OTT & CTV)
Combine connected TV with cross-device inventory on a premium ecosystem of full-episode player sites and apps.
Create sites with fast, responsive performance and enhanced usability to ensure positive online engagements with your business.
Native & Branded Content
Build trust by positioning your high-quality content alongside our award-winning, highly relevant journalism.
Effectively and efficiently reach a narrowly targeted audience with digital banner ads across a broad network of sites.
Tell your story, effectively reaching your target audience on a diverse network of sites before they watch sought-after content.
Find the right talent for your team quickly and easily by leveraging a full platform of digital products and recruitment solutions.
Compete with the most successful results in search engines and generate quality leads with targeted keyword strategies.
Improve your site's usability and relevance to rank higher in keyword searches, letting your customers find you organically.
Build awareness through streaming audio, radio and podcasts to connect with audiences on the move.
Inbox access via high-quality, double-opted-in lists combined with best practices for subjects, content and deployment.
Our team will work to manage reviews and correct inaccuracies about your business across the web.
Brand Safety and Effective Campaigns
Brand safety is a cornerstone of the McClatchy difference. *A recent study highlighted that ads placed on trusted, well-respected, high-quality news sources significantly enhance brand favorability, research, and purchase intent, ensuring brand safety and amplifying your campaigns' effectiveness.
*Source: Forbes Forbes' Advertising In Reliable News Sources Provides Stronger Brand Effectiveness
Download Your Self-Service Advertising Digital Guide Today!
B2B lead gen efforts reimagined with Intent Data
We bypass generating awareness with broad audiences by instead targeting buyers who demonstrate intent. Our unique approach works by communicating directly with buyers as they evaluate solutions that align with their business. Utilizing an intent data-driven strategy has a greater impact compared to traditional lead gen, and tells you which leads to prioritize.
Don't take our word for it, take theirs!
Here's what our clients have to say.
Our sales increased 18% in 2020 and 60% in 2021
We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.
McClatchy marketing our #1 source for leads
Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!
Immediate uptick in web traffic and engagement
We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.
The team offers valuable market research
Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.
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Get in Touch.
Ready to elevate your brand with McClatchy's premium advertising solutions?
Our team is eager to collaborate and create tailored campaigns that resonate with your target audience. Contact us today to start leveraging the power of McClatchy's wide-reaching and engaged audience. Let's work together to create impactful advertising that drives results.