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Audience Reach

McClatchy is a locally trusted news source in diverse communities across the country—our expansive coast-to-coast or local reach propels brands to reach their target audience and boost their products and services.

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Engagement That's Local and Coast-to-Coast

Our mastheads get a combined reach of tens of millions of impressions each month across all our platforms. Using McClatchy's more than 30 news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale, locally and beyond.
357 +

Million

Page Views per Month

90 +

Million

Unique Visitors per Month

39 +

Million

Social Media Followers

Want to know more about our audience?

Download McClatchy's Digital Audience

Top Markets: Digital Traffic Summary

McClatchy journalism reaches areas well beyond our core markets. Our digital readership is strong in many of the major metropolitan areas across the country.

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McClatchy has a solution for every screen

Solutions

Display Network

Collaborate with our local mastheads to enhance your brand's visibility and reach a diverse, engaged audience on trusted media sites.

Premium Audience Targeting Available!

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Video Network

Inform and build a connection with your brand with Digital TV and Audio. Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.

Premium Audience Targeting Available!

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Native Network

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and content as advertising features, the 
Native advertising content yields 4-6% higher engagement rates than any other form of advertising.

Premium Audience Targeting Available!

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Sponsored Content

Content effectively reaches users on trusted websites. Our experts create high-quality visual content and media campaigns to elevate your brand, offering sponsored content through video and articles.

Premium Audience Targeting Available!

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Intent-driven Lead Generation

McClatchy Next Leads curates B2B sales and marketing leads using online behavior as a strong indicator of purchase intent for a product or service. 

Find the businesses that are ready to buy before they do. 

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Recruitment | Staffing Solutions

Effortlessly find top talent with our advanced tools and recruitment solutions, saving you time and streamlining your hiring process for a successful team.

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Retargeting & Remarketing

Programmatic advertising offers a wealth of targeting capabilities and is the technology behind most of the display ads you see online. Its superpowers are reach + frequency, its ability to surround the user with multiple ad units on multiple platforms, and its ability to keep advertisers and brands top-of-mind in an evergreen, always-on way.

Premium Audience Targeting Available!

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Social Media Marketing

Paid Social Ads (Facebook, Instagram, LinkedIn, TikTok) - Effectively reach your audience as they browse the leading social media sites, through a variety of targeting options.

Your social media strategy will promote consumer engagement and build your social presence across your most popular social platforms.

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Video Pre-roll

Experience the power of storytelling to effectively reach your target audience across diverse websites. With our expertise in copywriting, we craft compelling narratives that resonate and leave a lasting impression. Let your story captivate viewers, establishing a connection that goes beyond mere advertising. Trust us to deliver your message in a way that engages, inspires, and drives results.

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Ask about other services we offer
Blog & Resources

Browse our Articles & Resources

Small Businesses  Audience Targeting

What Small Businesses Should Know About Behavioral Targeting

Behavioral targeting has revolutionized the way businesses reach their customers. By analyzing consumer behavior such...
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Real Estate Industry

How Technology is Enhancing Real Estate Marketing in 2025

The real estate industry has long been defined by its relationship-driven nature and slow adoption of change. But...
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Home Service Industry  Home Builder Industry

How Sustainable Home Design is Reshaping the Way We Live and Think 

Green living transforms how people design their homes, live their lives, and choose the brands they support. The demand...
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Browse all articles

Want to Connect with Us?

Still have questions? Contact our team for personalized assistance.
 

Frequently Asked Questions

At McClatchy, we enhance audience reach by leveraging various platforms—including display, video, native, and social media marketing. We provide premium audience targeting to ensure your brand connects with engaged, relevant users. Our strategies include:

  • Digital TV and Audio Ads
  • Native Advertising with higher engagement rates
  • Sponsored Content
  • Retargeting Campaigns to keep your brand top-of-mind
  • Social Media Marketing on platforms like Facebook, Instagram, LinkedIn, and TikTok

McClatchy reaches over 357 million page views per month, 90 million unique visitors, and 39 million social media followers. This scale allows your brand to gain visibility across trusted media sites with advanced targeting tools to boost engagement and connect with local or national audiences.

Businesses in various industries—including retail, B2B, staffing, and more—can benefit from our audience reach services. McClatchy excels in delivering customized marketing solutions across a wide range of industries. Our expertise includes Finance, Political, Real Estate and development, Recruitment/Staffing, Senior Living, Travel and tourism, and Wellness. Even if your industry isn't listed, our team is equipped to assist businesses of all types with tailored strategies.

Whether you're looking to increase brand awareness, generate leads, or attract top talent, McClatchy's solutions are built to support specific goals through digital and social channels.

It’s easy! Just click the ‘Schedule a Meeting’ button found on any page of our website, or follow this link. Once we receive your request, one of our specialists will reach out to set up your personalized consultation. During this session, we’ll dive into your business goals and explore how we can help you grow. 

McClatchy excels in delivering customized marketing solutions across a wide range of industries. Our expertise includes Finance, Political, Real Estate & Development, Recruitment/Staffing, Senior Living, Travel & Tourism, and Wellness. Even if your industry isn't listed, our team is equipped to assist businesses of all types with tailored strategies.

We provide a variety of advertising options to suit all budgets. For self-service advertising with a smaller budget, you can  learn more here. National and brand advertisers can find detailed information here. Agencies interested in our offerings can click here for more details. Businesses of all sizes with a local or regional reach can explore our services [here].

We offer various solutions, from Print & Digital in our 30 local markets to fully customized marketing plans. We provide the following tactics:

  • Branded Social
  • Digital Catalog
  • Digital Out of Home
  • Digital TV / OTT
  • Next Leads
  • McClatchy Premium Audience Network (owned & operated display ads)
  • Paid Social (Facebook, LinkedIn, Instagram, TikTok)
  • Print
  • Programmatic Display, Native, Video, Audio
  • Sponsored Content
  • Third-party Email
  • YouTube