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Engagement That's Local and Coast-to-Coast

Our mastheads get a combined reach of tens of millions of impressions each month across all our platforms. Using McClatchy's more than 30 news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale, locally and beyond.
59 +

Million

Unique Digital Visitors

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Million

Views on Monthly Videos

7 +

Million

Total Social Followers

McClatchy journalism reaches areas well beyond our core markets. Our digital readership is strong in many of the major metropolitan areas across the country.

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Leveraging McClatchy's Digital Sites

Elevate Your Brand Visibility

Strong independent journalism is crucial for communities to thrive. Each day, McClatchy brands deliver change-making reporting across multiple platforms and each month millions of people read, watch and listen.

Through marketing campaigns with McClatchy, we bring that same commitment to quality, transparency, and storytelling.

Connect with people reading local content. Reach your audiences at scale.
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McClatchy has a solution for every screen

Solutions

McClatchy Premium Network Display

Unlock the potential of co-branding by collaborating with our local mastheads within a trusted environment. Experience unparalleled reach and frequency, regardless of market size, as you tap into a diverse community of interest that extends beyond local geography. With unique ways to target your message, elevate your brand's visibility and awareness on trusted, local media sites with an engaged audience.

McClatchy Premium Audience Targeting Available!

McClatchy Premium Network Video

Inform and build a connection with your brand with Digital TV and Audio. Digital (or programmatic) audio is radio-style advertising that’s delivered to users on digital platforms.

Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.

McClatchy Premium Audience Targeting Available!

McClatchy Premium Network Native

Inform and build a connection with your brand with Digital TV and Audio. Digital (or programmatic) audio is radio-style advertising that’s delivered to users on digital platforms.

Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.

McClatchy Premium Audience Targeting Available!

McClatchy Sponsored Content

Content has the unique ability to reach users when they are actively engaging on trusted publisher websites. Our team of experts will bring your story to life with high-quality visual content and activate effective media campaigns that will elevate your brand. Experience sponsored content with both video and article placements. 

McClatchy Premium Audience Targeting Available!

Intent-driven Lead Generation

McClatchy Next Leads curates B2B sales and marketing leads using online behavior as a strong indicator of purchase intent for a product or service. 

Find the businesses that are ready to buy before they do. 

Recruitment | Staffing Solutions

Finding the perfect talent for your team is now effortless with our advanced digital tools and recruitment solutions. Our comprehensive resources empower you to navigate the job market efficiently, saving you time and effort. Trust our expertise to streamline your hiring process and build a winning team that drives unprecedented success.

Retargeting & Remarketing

Programmatic advertising offers a wealth of targeting capabilities and is the technology behind most of the display ads you see online. Its superpowers are reach + frequency, its ability to surround the user with multiple ad units on multiple platforms, and its ability to keep advertisers and brands top-of-mind in an evergreen, always-on way.

McClatchy Premium Audience Targeting Available!

Social Media Marketing

Paid Social Ads (Facebook, Instagram, LinkedIn, TikTok) - Effectively reach your audience as they browse the leading social media sites, through a variety of targeting options.

Your social media strategy will promote consumer engagement and build your social presence across your most popular social platforms.

Video Pre-roll

Experience the power of storytelling to effectively reach your target audience across diverse websites. With our expertise in copywriting, we craft compelling narratives that resonate and leave a lasting impression. Let your story captivate viewers, establishing a connection that goes beyond mere advertising. Trust us to deliver your message in a way that engages, inspires, and drives results.

Blog & Resources

Browse our Articles & Resources

The Imperative of AI Adoption in Marketing

In today's fast-paced digital landscape, integrating artificial intelligence (AI) into marketing strategies is not just...

How Political Campaigns Can Reach a Highly-Targeted Online Audience

Online communication has become increasingly fragmented. With countless platforms and channels, it's more challenging...

How to use SEO and Digital to Reach Your Local Finance Audience

Local communities are the backbone of the finance market, especially for smaller and regional institutions.

Want to Connect with Us?

Still have questions? Contact our team for personalized assistance.