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About Us

About McClatchy

At McClatchy, we specialize in marketing and advertising services that make an impact. From local businesses to national companies, we offer tailored solutions to help you succeed. Our reach spans from coast to coast, connecting you to millions of consumers and a loyal audience that has trusted us for decades. 

Who We Are

As the second largest local media company in the United States, McClatchy is a national brand that reaches millions in the communities we serve and well beyond. Using results-driven marketing strategies, customized solutions and an audience-first approach, we help our customers achieve their goals and build lasting relationships founded on shared success.

How We're Different

Our business is built on the strong connection and recognition we enjoy in our local communities, but that also includes a national reach. Millions of subscribers consume our news coverage every day from Sacramento to Miami, and our connection with their communities will improve your brand recognition and attract more customers to your business when you advertise with McClatchy.

Our History

Ever since James McClatchy and Rollin Ridge founded The Daily Bee in Sacramento over 120 years ago, our leading team of media experts has helped our neighbors bring their brand messaging to the world. With a presence in more than 30 different markets, McClatchy reaches millions of people from coast to coast.


Our Mission

We help people and communities thrive. Deeply committed to the role of local journalism, we deliver news and information essential to enhancing life and improving community.


Our Culture

Our dependable team provides strategy, planning, and execution of customized campaigns to help advertisers move forward faster.


Who We Serve:

McClatchy transforms business with targeted approaches in dozens of markets. We rely on deep local knowledge and vast national reach to inform campaigns that get you the results you need.

Local Businesses

Small and medium-sized businesses in over 30 markets use McClatchy's dedicated print and digital marketing capabilities to reach targeted audiences and increase their number of leads and revenue.

National Brands

Nationally recognized brands in a multitude of industries use our family of publications and targeted digital advertising services to increase their market penetration across the U.S., both online and in our community-mainstay mastheads.

Organizations of All Sizes

Businesses and non-profit organizations of all sizes with statewide and regional presences count on McClatchy to make their brands more recognizable to our digital users and readership, increasing ROI.


What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina
Blog & Resources

Browse our Articles & Resources

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How to use SEO and Digital to Reach Your Local Finance Audience

Local communities are the backbone of the finance market, especially for smaller and regional institutions.

Schedule a Consultation

Together, we will craft a dynamic strategy that not only delivers results but also distinguishes your brand in the vibrant marketplace.