About McClatchy

At McClatchy, we specialize in marketing and advertising services that make an impact. From local businesses to national companies, we offer tailored solutions to help you succeed. Our reach spans from coast to coast, connecting you to millions of consumers and a loyal audience that has trusted us for decades.

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Who We Are

The McClatchy Media Company features a portfolio of vibrant and trusted news, lifestyle, entertainment brands and a robust retail distribution network. Our iconic local news brands, such as the Miami Herald, The Kansas City Star, and The Sacramento Bee, are complemented by popular lifestyle and entertainment brands such as Us Weekly and Woman’s World. Together, our brands reach more than 100 million unique visitors a month. The McClatchy Retail Network, our distribution and logistics arm, offers delivery to more than 56,000 retail locations weekly.

Our History

Ever since James McClatchy and Rollin Ridge founded The Daily Bee in Sacramento over 120 years ago, our leading team of media experts has helped our neighbors bring their brand messaging to the world. With a presence in more than 30 different markets, McClatchy reaches millions of people from coast to coast.

Our Mission

We help people and communities thrive. Deeply committed to the role of local journalism, we deliver news and information essential to enhancing life and improving community.

Our Culture

At the heart of our organization lies a culture of reliability and innovation. Our dependable team is dedicated to providing comprehensive strategy, meticulous planning, and flawless execution of customized campaigns. We believe in fostering a collaborative environment where creativity and strategic thinking thrive, enabling us to deliver tailored solutions that meet the unique needs of each advertiser.

Our commitment to excellence ensures that we not only meet but exceed expectations, helping advertisers move forward faster and more efficiently. We prioritize building strong relationships with our clients, understanding their goals, and aligning our efforts to drive impactful results. Through continuous learning and adaptation, we stay ahead of industry trends, ensuring our strategies are always relevant and effective.

Who We Serve:

McClatchy transforms business with targeted approaches in dozens of markets. We rely on deep local knowledge and vast national reach to inform campaigns that get you the results you need.

Local Businesses

Small and medium-sized businesses in over 30 markets use McClatchy's dedicated print and digital marketing capabilities to reach targeted audiences and increase their number of leads and revenue.

National Brands

Nationally recognized brands in a multitude of industries use our family of publications and targeted digital advertising services to increase their market penetration across the U.S., both online and in our community-mainstay mastheads.

Organizations of All Sizes

Businesses and non-profit organizations of all sizes with statewide and regional presences count on McClatchy to make their brands more recognizable to our digital users and readership, increasing ROI.

Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client

Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client

Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client

South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client

North Carolina

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