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Sponsored Content Solutions

Content is pivotal in any brand's marketing strategy, offering the potential to propel it to new heights with minimal effort and investment. With its enduring shelf life and diverse applications, content is a powerful tool for boosting brand favorability and enhancing customer engagement.

Where Sponsored Content Lies in the Consumer Journey
Content sponsorships on trusted media platforms significantly impact the consumer journey by driving awareness, improving credibility, enhancing engagement, and fostering advocacy. This approach integrates brands seamlessly into the customer experience, creating a lasting connection and influencing decisions at every stage.
Influence
 
Objective: Content sponsorships help introduce the brand to a broader audience by aligning with trusted and engaging content.
 
Impact: As users consume the sponsored content, they become familiar with the brand in a natural, non-intrusive way, building initial brand recognition and association.
Research
 
Objective: Sponsorships can provide valuable information or content that helps potential customers evaluate their options.


Impact: By integrating the brand into relevant content, consumers may view the brand as more credible or aligned with their interests, leading to deeper engagement and increased favorability.

Engage

Objective: Content sponsorships keep existing customers engaged by providing useful, entertaining, or exclusive content that reinforces their connection to the brand.

Impact: This strategy keeps the brand top of mind for loyal customers and strengthens their connection by associating the brand with content they value and trust, thereby reinforcing loyalty.

Action

Objective: Content sponsorships can keep existing customers engaged by offering them useful, entertaining, or exclusive content that reinforces their connection.

Impact: Brands can continue to stay top of mind for current customers, reinforcing loyalty by being associated with content they value and trust.

Advocacy
 
Objective: By sponsoring high-quality, shareable content, brands can encourage loyal customers to become advocates who amplify their message.
 
Impact: Customers who identify with the brand and its sponsored content are more likely to share and recommend the brand to others, building organic momentum and trust among their networks.

Types of Sponsored Content

Companies can sponsor multiple types of content on a variety of platforms.

Videos

From product reviews to tutorial videos, brands can seamlessly integrate into the content by collaborating with video creators.

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Native

Native content is engaging, valuable, and seamlessly aligns with the nature, form, function, and feel of its platform

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Articles

Sponsored articles tell quality, memorable stories that stick with readers for far longer and ultimately garner results.

Article Request Form

A Tried-and-True Method for Audiences to Visit Your Brand

Forge alliances with reputable brands to amplify reach and engagement. A study by MAGNA, cited by Forbes,
emphasizes supporting quality journalism and distinguishing between unsafe content and news on trusted websites.

Advertisers are encouraged to deploy media strategies aligned with reliable news sources.

The source's credibility exerts more influence on ad effectiveness than the content itself. Partnering with trusted brands and aligning with dependable news outlets gives campaigns inherent credibility, laying the foundation for impactful advertising ventures.

86 %

Increase in Brand Engagement

How To Develop A Sponsored Content Campaign

Developing a sponsored content campaign means crafting your content to seamlessly blend with the native content that the site’s audience loves. It takes significant audience insight to set the right tone that integrates organically with the existing content.

Identify Your Target Audience

Demographics
Get specific on the characteristics of your target audience, such as their gender, age, education, income, or location. For example, if your product appeals to young professionals making six figures or more in the Dallas area, tailor your content accordingly.

Interests and Hobbies
Explore what interests and intrigues your audience. If you are an art dealer, you might consider targeting individuals interested in home decor, travel, and the arts.

Behavioral Patterns
Analyze how your audience behaves online. Are they more active on Instagram, Pinterest, or LinkedIn? Knowing where they spend their time will guide your choice of platforms for content distribution.

Set Clear Objectives

Brand awareness
Introduce your art to a broader audience and establish recognition.

Lead generation
Encourage potential buyers to express interest or provide contact information for future engagement.

Sales conversion
Drive direct sales through your campaign.

Find the Right Partner

Influencers
Partner with individuals who share a passion for similar interests as your ideal customer, ensuring authenticity in content promotion.

Industry experts
Collaborate with professionals who can integrate your offerings into their recommendations.

Communities
Engage with forums and online communities where your target customer demographic gathers to foster genuine connections.

Choose the Right Platform

Social Media
Ideal for visually engaging content, showcasing your business, and connecting with an audience that resonates with visual engagement.

LinkedIn
A platform for connecting with professionals interested in business content. 

Blogs and websites
If your audience is more likely to engage with written content, consider sponsored blog posts or articles.

Learn more about Sponsored Content.

We can help you market to the dedicated community you want to reach.

Fill out this form and one of our dedicated experts will get back to you within one business day.