Health and Wellness
In the health and wellness industry, standing out among competitors is essential for long-term success.
At McClatchy, we empower wellness brands to reach their audience and make a lasting impact. Through targeted digital and multimedia marketing solutions, we help you engage both local and national communities, building strong, authentic connections in the fast-growing wellness sector.
McClatchy ensures your brand stays top-of-mind with consumers in this rapidly growing sector.
Preventive Healthcare Solutions
Highlight campaigns that educate the public about preventive care and wellness practices.
Fitness and Nutrition
Showcase how brands can leverage marketing to promote fitness programs, dietary products, or wellness trends.
Mental Health Awareness
Emphasize the growing importance of mental health services and resources, and how they can reach target audiences.
Healthcare Providers & Services
Focus on connecting local clinics, hospitals, and wellness centers with potential patients through digital marketing.
Natural and Holistic Remedies
Promote products and services related to alternative and natural healthcare.
Highlight Your Wellness Insights
Choose an article topic to be written and published as sponsored content on our site or feature your logo or promotional ads directly on our wellness content hub. Other opportunities include mentions in social media promotions and content hub sponsorships.
Serenity Spotlight Sponsorship
Monthly: (only 12 available per year) Takeover the Main Wellness Section!
- You'll Choose a Wellness Topic for an Article that we will Create & Publish as Sponsored Content for 6 months.
- You'll Own Ad Units Throughout the Main Wellness Section.
- We'll Add Your Logo to the Wellness Section Front.
- We'll target users who've read 3+ Wellness Articles in the past 90 days with display ads.
- You'll be Mentioned as the Sponsor in an Organic Promotional Post on Facebook & X.
Energize & Elevate Annual Content Hub
Monthly: (only 4 available per year) Own a dedicated sub-section that updates throughout the year!
- Dedicated "Area" Button at Top of Main Wellness Section
- 8 Article Content Collection published in launch month
Wholesome Promotional Sponsor
As the one who makes the Wellness Section possible, we'd like to include you in our robust promotional efforts!
- Be Included in McClatchy-designed display & social promotional ads "brought to you by" for the entire month, or throughout the year. *Excludes Serenity Spotlight sponsored posts when sold.
- 1 Organic Social Post per month
- 250k Impressions per month Targeted to Wellness Content Readers
1st Party Data
Audience Cohort Add-On
- Target users who have read 3+ Wellness Articles in the past 90 days with standard ad units.
Learn How We Can Help You Grow.
Blog & Resources