McClatchy Expert Series

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From the McClatchy Experts

Here at McClatchy, staying current with the latest media trends is our forte. Leveraging our extensive network of markets, wealth of experience, and abundant resources, our goal is to consistently deliver top-tier advertising solutions. Whether we're collaborating closely with you to craft a campaign or sharing our insights on our blog, our experts are enthusiastic about sharing their expertise and tackling the latest advertising trends head-on.

Missy Bryant Sep 27, 2023 1:15:00 PM

Harnessing the Power of First-Party Data

Marketing strategies are ever-evolving. Currently, most advertisers use something called 3rd party data, which is data ...

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Tommy Sztubinski Sep 21, 2023 10:54:00 AM

Leveraging America’s Love of the Game to Build your Brand

As a marketer, I'm always looking for new and effective ways to reach my target audience. And one of the most powerful tools in ...

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Jason Seyler Sep 13, 2023 11:15:00 AM

Avoid Creative Fatigue by Investing in Quality Content

Creative fatigue is when people see an ad enough times that they stop responding to it – which is often not considered enough ...

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