The McClatchy Premium Audience Network is a high-impact advertising platform that connects your brand with millions of engaged users through trusted local and national media. By tapping into this network, you gain access to targeted inventory across McClatchy’s properties, allowing your campaigns to reach the right audience, boost visibility, and drive meaningful engagement.

McClatchy uses real-time content consumption patterns to group users into interest-based segments—such as frequent readers of automotive, health, or travel content. These cohorts are refreshed hourly for accuracy. In addition, McClatchy offers demographic-based segments like “Senior Homeowners,” “Affluent Matures,” and “Almost Empty Nesters,” helping advertisers target life-stage-specific audiences with greater precision.

The network supports a full suite of advertising channels, including:

• Display Ads
• Video Advertising
• Native Content
• Social Media Marketing
• Retargeting & Remarketing

These tools allow you to build cohesive, cross-channel campaigns that maximize reach and performance.

McClatchy offers customizable audience segments based on attributes like age, gender, income, homeownership, occupation, interests, and household makeup. To develop a segment aligned with your campaign goals, you can schedule a consultation with a McClatchy marketing expert for tailored support.

It’s easy! Just click the ‘Schedule a Meeting’ button found on any page of our website, or follow this link. Once we receive your request, one of our specialists will reach out to set up your personalized consultation. During this session, we’ll dive into your business goals and explore how we can help you grow.