Maximize the Value of Your Data Products with McClatchy’s Premium Audience Data
Our authenticated, first-party data ensures highly accurate data capture
32 Million
Unique HEMs Engaging Monthly
7.5 Million
Unique MAIDs Engaging Monthly
1.8 Million
New HEMs and MAIDs Added Per Month
Curious to dive deeper into our data?
Data Formats and Delivery
We understand the need for flexibility and speed in accessing data, which is why we offer:
Flat files for ease of integration with your internal systems.
Real-time feeds to power dynamic customer engagement and marketing automation.
Historical records to provide deeper insights into past behaviors, helping you forecast and strategize more effectively.
Digital Audience Activation
Drive targeted campaigns across programmatic platforms, social media, and email.
Data Enhancement
Enrich your own datasets with our first-party data to achieve deeper customer insights.
Custom Audience Creation
Create bespoke audience segments based on demographic, behavioral, and intent signals.
Predictive Analytics
Forecast customer behaviors and optimize your product offerings based on historical patterns.
Market Segmentation
Develop highly targeted market segments for more effective and personalized marketing strategies.
Why Choose McClatchy Data?
We believe in the value of data
For decades, we’ve been expanding our data assets and making strategic acquisitions to enhance our offerings. Our industry-leading consumer database has over 80 million unique people in it, and we continuously refine our customer analytics solutions through ongoing curation and innovation.
McClatchy offers unparalleled data solutions curated from the 60 million unique visitors per month across our network of websites, newsletters, and apps.
Our premium data sets, collected from over 30 media publications and 266M+ monthly page views, enable data buyers and data product owners to refine and optimize their products with real-time, historical, and granular audience insights.
Device Type
We garner engagement across mobile, desktop, or tablet per user.
User Frequency
Our content drives return visits, enabling segmentation by loyalty & frequency.
Reading Interests
Leverage user content preferences for precise audience segmentation.
We believe in the value of data
Unique Digital Visitors
Views on Monthly Videos
Total Social Followers
Key Data Use Cases
McClatchy’s data empowers you to address various business and marketing challenges. From enhancing your audience targeting to improving customer insights, our data has been leveraged in several key ways.
Digital Audience Activation
Drive targeted campaigns across programmatic platforms, social media, and email.
Data Enhancement
Enrich your own datasets with our first-party data to achieve deeper customer insights.
Custom Audience Creation
Create bespoke audience segments based on demographic, behavioral, and intent signals.
Predictive Analytics
Forecast customer behaviors and optimize your product offerings based on historical patterns.
Market Segmentation
Develop highly targeted market segments for more effective and personalized marketing strategies.
Leverage First-Party Data for Competitive Advantage
Our comprehensive dataset covers a wide range of interests and behaviors, from health and wellness to finance, travel, sports, and entertainment. With 1.2 billion+ annual ad impressions and 10 million+ monthly video views, we offer unparalleled access to engaged audiences.
We’re excited to introduce McClatchy’s latest innovation in audience targeting—our brand-new contextual audience segments, now available for programmatic media buyers through the LiveRamp Marketplace. Designed to elevate your campaigns, our segments offer unparalleled precision targeted engagement opportunities.
Why Choose McClatchy’s Audience Segments?
First-Party Data Excellence
Leveraging McClatchy’s rich first-party data, our segments ensure high-quality, reliable insights into your target audience.Recent & Frequent Content Consumption
Target users based on their latest and most frequent content interactions, ensuring your message reaches an engaged and active audience.Vertical-Specific Engagement
Access segments deeply engaged with specific verticals, allowing for highly tailored and relevant campaign strategies
The McClatchy Advantage?
Enhanced Accuracy
Our first-party data foundation means your campaigns are built on trusted and accurate information, reducing wasted impressions and maximizing ROI.Timely Insights
With segments based on recent behaviors, you can connect with audiences when they’re most receptive to your message.Tailored Targeting
Whether you’re focusing on sports, politics, finance, or any other topic, our specialized segments help you reach the right users with the right content.
Jordan Friedman
Advertising
Meet Your Premium Audience Data Expert
Jordan Friedman has been working with McClatchy Media for over a year, leading the development and launch of its data business. With over 15 years of experience in data-driven advertising and media, he specializes in helping publishers acquire and monetize first-party data in a safe and compliant manner while supporting a wide range of media-specific use cases.
Leveraging his deep expertise in the data industry, Jordan is helping McClatchy Media build an innovative and industry-leading data business that enhances audience insights, drives advertising effectiveness, and unlocks new revenue opportunities.
Ready to transform your data products with McClatchy’s rich audience insights?
Contact us today to learn more about how our data can help you power smarter, more effective audience data strategies and set your business apart from the competition.
Elevate your data solutions with McClatchy. Reach out to our team and start leveraging our premium datasets to unlock unparalleled business growth.
Frequently Asked Questions
McClatchy's Premium Audience Data is a robust, first-party data solution that captures user behavior across the full customer journey—from content interaction to purchase activity. This authenticated data enables precise audience targeting and personalized marketing strategies, helping businesses increase engagement, improve conversion rates, and drive measurable growth.
Accuracy is maintained through continuous collection and refinement of first-party data across 30+ trusted news sites, representing over 266 million monthly page views. McClatchy analyzes multi-device user behavior, content consumption, and interaction patterns to deliver reliable, real-time audience insights that marketers can confidently act on.
Businesses use McClatchy’s data solutions for:
- Digital audience activation on programmatic, social, and email platforms
- Data enrichment to enhance internal CRM and customer datasets
- Custom audience creation using demographic, behavioral, and intent signals
- Predictive analytics to forecast buying behavior and optimize product offerings
- Market segmentation to fine-tune messaging and maximize campaign performance
These use cases support smarter, more effective marketing strategies across industries.
Submit your inquiry via the contact form HERE, and a McClatchy specialist will follow up to discuss your goals and how our audience insights can support your business strategy.