Learn About Demographic Based Audiences at McClatchy
Below is just a sampling of the demographic personifications available through your partnership with McClatchy.
Almost Empty Nesters
Parents with kids nearing adulthood who are planning for their next chapter.
This audience may be interested in higher education recruiting, travel and future hobbies, and services to prepare their kids for adult life.
Senior Homeowners
Homeowners who have aged out of DIY and are more willing to pay for a project.
This audience may be good for businesses selling: home renovations, landscaping and lawn care, and home services.
Single Mothers
Single women balancing a career and motherhood who have to work and also lead their household.
In need of products and services that make life more convenient. Possibly seeking sales, wholesome food items, and educational toys.
Double Income No Kids
Couples living together with no kids, flexible schedules and a higher household income.
This audience has disposable income and may be seeking ideas for travel, dining, recreation and luxury items.
Young Married Couples
These young couples are newlyweds who are just getting started building their life together.
This audience may be interested in shopping for furniture or homegoods and seeking real estate agents or travel.
Affluent Matures
Adults over 55 who enjoy and have expendable income for the finer things in life.
This audience may be good for businesses selling: plastic surgery, international travel, and fine dining.
High Income Families
These are parents with disposable income trying to make the most of family time.
This may be a good target audience for travel, local events, gifts, and family friendly destinations.
Mega Parents
These single parents have full hearts and full schedules–multiple children and a household.
This may be a good audience for household items, children's toys, education, and streaming platforms (Netflix, Disney+, etc.)
Affluent Seniors
These are adults over 65 who enjoy and have the expendable income for the finer things in life.
This audience may be interested in leisure travel, cruises, vacation real estate, home and landscaping services.
Established Families
These are families, possibly with older children, that live firmly in the upper middle class.
This may be a good target audience for entertainment, retail, home improvement, and professional home services.
Juggling Families
These are families with multiple children to raise and competing schedules to manage.
A true juggling act, these families may be in need of professional home services, automotive services, food and beverage.
Spanish Speaking
These are people and families who speak and/or read in Spanish.
This group may be interested in political/advocacy, education, entertainment, and multi-lingual businesses.
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