Travel and Tourism Marketing

McClatchy helps travel and tourism brands reach their full potential with ROI through multichannel marketing, which enables you to engage with your audience through every step of their journey.

Our tourism marketing strategies support multiple subcategories in the industry, including:

• Tourism boards and visitor's bureaus

• Hotels

• Transportation

• Vacation package providers

• And more

See detailed results of how we've helped organizations and businesses of all sizes successfully market their services and destinations on our case studies page.

These are our top four travel marketing trends that have lasting impacts for your ROI:

• Video Marketing: Short-form videos have the highest ROI compared to other social media strategies.
• SEO: Visibility is key to getting visitors to your website! Most travelers don't go past page 2 on search engines.
• TikTok Marketing: The mobile app has 1 billion+ monthly users with high engagement potential.
• Facebook Ads: They work! 90% of people buy from ads they see on social media, and Facebook is no exception.