
Reach more listeners with digital audio.
Adults now spend more time consuming digital audio than radio. Target this audience with streaming audio and podcast advertising.
How Digital Audio Ads Work
79% of audio content is consumed during activities where visual media can't reach users, such as driving, biking, shopping and working out.
Audio advertising focuses on building awareness through streaming services such as Spotify, digital radio services like iHeartRadio and podcast services like TuneIn.
Messages play across numerous devices, including mobile phones, laptops, desktops, Smart speakers and displays and more.
Have Questions About Digital Audio? Let's Connect!
How We Target Audiences with Digital Audio Ads
Geofencing
Narrow your targeted audio advertising down to a handful of ZIP codes for granular marketing.
Genre Targeting
Reach your audience by connecting through their favorite music stations, whether they like hard rock, classical or talk radio.
Demographic Targeting
Broaden the visibility of your brand by connecting with listeners by age, gender and other factors.
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Frequently Asked Questions
Digital audio advertising delivers targeted audio messages to listeners during moments when visual content can’t reach them—like while driving, exercising, or shopping. These ads stream on platforms such as Spotify, iHeartRadio, and TuneIn, and are played across devices including smartphones, computers, smart speakers, and connected displays.
Digital audio campaigns offer robust targeting capabilities, including:
- Geofencing: Target specific ZIP codes for localized messaging
- Genre Targeting: Reach users by their music or podcast preferences (e.g., talk radio, classical, hard rock)
- Demographic Targeting: Deliver ads based on factors like age, gender, and household data
These options ensure your message connects with the right audience in the right context.
Digital audio offers more flexibility and precision than traditional radio. It reaches listeners across modern streaming services and podcasts, where consumption has outpaced AM/FM usage. Unlike radio, digital audio allows for advanced targeting and real-time metrics—making it a more measurable and efficient choice for reaching on-the-go audiences.
Fill out the contact form HERE, and a member of our advertising team will connect with you to design a campaign that aligns with your audience, goals, and budget.