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Elevate your brand's visibility with the McClatchy Premium Display Network

It's not just about placement; it's about making impactful connections; it's about forging meaningful connections with your audience.

Discover the Numerous Benefits

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and targeted advertising capabilities, the McClatchy Display Network allows you to effectively reach and engage with your desired audience.

Partnership with a Single Publisher

 

Achieve powerful and personalized advertising through direct collaboration.

Broad Reach and Frequency

 

Gain substantial visibility regardless of the size of your target market.

Community of Interest Access

 

Target audiences beyond local geography, based on shared interests.

Tailored Partnership

Our team employs a creative design thinking approach, coupled with strategic marketing expertise, to craft customized advertising solutions. We focus on understanding your unique needs and turning challenges into impactful opportunities for growth and engagement.

Strategic Targeting

Strategic Targeting to Maximize your Reach

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Audience-Based Targeting

Content and Consumption-Based Audiences
By analyzing content consumption patterns, we ensure your ads resonate with audiences interested in specific topics like business, health, senior living, and sports.

Demographic-Based Targeting
Refine your audience using detailed parameters such as age, gender, household income, and homeownership details ensuring your message reaches the most relevant consumers. 

Geographic-Based Targeting
Whether you're focusing on a specific country, state, DMA, or county, our geographic targeting capabilities allow for precision in reaching local or national audiences. 

Data Integration-Based Targeting

First and Third-Party Data Integration
Leverage comprehensive data, from subscriber behaviors to content consumption and reader frequency, to tailor your campaigns for maximum impact. 

Site and Section-Based Targeting

Static and Dynamic Display
Run your ads across all McClatchy properties, on specific sites, or even down to the section or page level, for focused messaging. 

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Ready to elevate your brand?

 

Our team is ready to collaborate on campaigns that connect with your audience. Contact us to utilize McClatchy's extensive reach and engagement. Let's craft a story that captivates and inspires.

 

Frequently Asked Questions

The McClatchy Premium Display Network is a targeted advertising platform designed to increase your brand’s visibility and engagement. It offers expansive reach across trusted media properties and supports precise targeting, enabling you to connect with the right audience at the right time—whether your campaign is local, regional, or national in scope.

Audience targeting is powered by four strategic approaches:

  • Content & Consumption-Based Targeting: Uses engagement patterns to align ads with relevant topics
  • Demographic Targeting: Filters by age, gender, income, and more
  • Geographic Targeting: Delivers local, regional, or national campaigns with precision
  • Data Integration Targeting: Combines first- and third-party data to refine audience segments

This layered targeting strategy ensures your message reaches the most receptive users.

Working with McClatchy means more than just ad placement—it’s a strategic partnership. You’ll benefit from:

  • Custom creative strategies shaped by collaborative design thinking
  • Access to interest-based audiences that extend beyond geographic boundaries
  • Expert guidance in aligning campaign goals with performance metrics

These advantages help transform complex marketing challenges into measurable success.

Submit your details through our contact form HERE, and a member of our team will be in touch to walk you through options and build a strategy around your objectives.