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native

Elevate your brand's visibility with the McClatchy Premium Native Network

It's not just about placement; it's about making impactful connections; it's about forging meaningful connections with your audience.

Inspire Engagement

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and content as advertising features, the McClatchy Native Network allows you to effectively reach and engage with your desired audience.
Native advertising content yields 4-6% higher engagement rates than any other form of advertising.

Engagement

 

Inspire engagement and emotion with a format designed for today's social media-heavy users with our branded content and native capabilities. 

Awareness

 

Native advertising drives awareness, creates a sense of urgency with offers, or allows you to introduce new products or services.

Visual Experience

 

Immersive, full-screen native video advertising offers a visual experience with images, GIFs, sound and more. 

Tailored Partnership

Our team employs a creative design thinking approach, coupled with strategic marketing expertise, to craft customized advertising solutions. We focus on understanding your unique needs and turning challenges into impactful opportunities for growth and engagement.

Strategic Targeting

Strategic Targeting to Maximize your Reach

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Audience-Based Targeting

Content and Consumption-Based Audiences
By analyzing content consumption patterns, we ensure your ads resonate with audiences interested in specific topics like business, health, senior living, and sports.

Demographic-Based Targeting
Refine your audience using detailed parameters such as age, gender, household income, and homeownership details ensuring your message reaches the most relevant consumers. 

Geographic-Based Targeting
Whether you're focusing on a specific country, state, DMA, or county, our geographic targeting capabilities allow for precision in reaching local or national audiences. 

Data Integration-Based Targeting

First and Third-Party Data Integration
Leverage comprehensive data, from subscriber behaviors to content consumption and reader frequency, to tailor your campaigns for maximum impact. 

Site and Section-Based Targeting

Static and Dynamic Display
Run your ads across all McClatchy properties, on specific sites, or even down to the section or page level, for focused messaging. 

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Ready to elevate your brand?

 

Our team is ready to collaborate on campaigns that connect with your audience. Contact us to utilize McClatchy's extensive reach and engagement. Let's craft a story that captivates and inspires.

 

Frequently Asked Questions

 The McClatchy Premium Native Network is a content-driven advertising platform that helps brands connect with audiences through storytelling. By integrating branded content into trusted editorial environments, native campaigns achieve 4–6% higher engagement than traditional display ads—boosting brand awareness, generating interest, and supporting product discovery.

McClatchy employs a layered targeting strategy that includes:

  • Content & Consumption-Based Targeting: Matches ads to users based on topic engagement
  • Demographic Targeting: Refines audiences by attributes like age, gender, and income
  • Geographic Targeting: Focuses campaigns locally, regionally, or nationally
  • Data Integration: Uses first- and third-party data to build personalized audience profiles

This combination ensures your native content reaches the most relevant and responsive viewers.

Native campaigns can feature diverse content formats, including:

  • Branded articles and sponsored posts
  • Full-screen native video with sound, imagery, and GIFs
  • Social-style content that mirrors the platform’s editorial tone

These creative formats help brands spark emotional connections and capture audience attention across devices and platforms.

It’s easy! Just click the ‘Schedule a Meeting’ button found on any page of our website, or follow this link. Once we receive your request, one of our specialists will reach out to set up your personalized consultation. During this session, we’ll dive into your business goals and explore how we can help you grow.