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Elevate your brand's visibility with the McClatchy Premium Native Network

It's not just about placement; it's about making impactful connections; it's about forging meaningful connections with your audience.

Inspire Engagement

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and content as advertising features, the McClatchy Native Network allows you to effectively reach and engage with your desired audience.
Native advertising content yields 4-6% higher engagement rates than any other form of advertising.



Inspire engagement and emotion with a format designed for today's social media-heavy users with our branded content and native capabilities. 



Native advertising drives awareness, creates a sense of urgency with offers, or allows you to introduce new products or services.

Visual Experience


Immersive, full-screen native video advertising offers a visual experience with images, GIFs, sound and more. 

Tailored Partnership

Our team employs a creative design thinking approach, coupled with strategic marketing expertise, to craft customized advertising solutions. We focus on understanding your unique needs and turning challenges into impactful opportunities for growth and engagement.

Strategic Targeting

Strategic Targeting to Maximize your Reach



Audience-Based Targeting

Content and Consumption-Based Audiences
By analyzing content consumption patterns, we ensure your ads resonate with audiences interested in specific topics like business, health, senior living, and sports.

Demographic-Based Targeting
Refine your audience using detailed parameters such as age, gender, household income, and homeownership details ensuring your message reaches the most relevant consumers. 

Geographic-Based Targeting
Whether you're focusing on a specific country, state, DMA, or county, our geographic targeting capabilities allow for precision in reaching local or national audiences. 

Data Integration-Based Targeting

First and Third-Party Data Integration
Leverage comprehensive data, from subscriber behaviors to content consumption and reader frequency, to tailor your campaigns for maximum impact. 

Site and Section-Based Targeting

Static and Dynamic Display
Run your ads across all McClatchy properties, on specific sites, or even down to the section or page level, for focused messaging. 

adverting executives McClatchy

Ready to elevate your brand?

Our team is eager to collaborate and create tailored campaigns that resonate with your target audience. Contact us today to start leveraging the power of McClatchy's wide-reaching and engaged audience.

Let's work together to create a story that not only reaches but engages and inspires your audience.