Skip to content
GettyImages-1325121917-1
McClatchy Digital Advertising

Digital Advertising That Reaches Audiences Across Every Screen

McClatchy offers a comprehensive suite of digital advertising solutions — including display, native, video, OTT/CTV, audio, digital catalogs, and premium placements — designed to reach consumers across our trusted local news network and high-engagement digital environments.

The Digital Ecosystem Built for Modern Campaigns

McClatchy’s digital advertising solutions help brands connect with audiences across multiple formats and devices. Whether you need broad awareness through display, immersive storytelling through video or native, or high-engagement experiences through OTT/CTV, audio, or premium placements, our local journalism network provides a trusted environment for delivering impactful campaigns.

Display Advertising

Premium display formats across McClatchy’s digital properties help your brand stand out in trusted news environments. Run standard or high-impact placements across homepages, section fronts, and article pages to maximize attention and visibility.

Native Advertising

Native ads blend seamlessly with editorial content and reach audiences engaging with local news, lifestyle stories, and community updates. Designed to deliver education and relevance, native placements offer a strong environment for brands looking to tell a story.

Video & OYY/CTV

Connect with video viewers across McClatchy’s digital platforms and streaming inventory. Share brand videos before premium news content or reach audiences via Connected TV (OTT/CTV) with high-completion ad experiences.

Digital Audio

Deliver your message to listeners via digital audio placements integrated into premium content environments. Audio advertising helps brands capture attention during on-the-go moments and complements multi-format media plans.

Digital Catalogs & Preprints

Modern digital catalogs allow brands to promote weekly deals, product collections, and promotions in a dynamic, mobile-friendly format—expanding the reach of traditional preprints to McClatchy’s digital audiences.

 

We have a wide range of marketing solutions at our fingertips.

We've tailored our offerings to drive results by maximizing media across right-sized campaigns, using only proven tactics deployed by a team of experts, that deliver unmatched service.

Our Solutions

Why Choose Digital Advertising With McClatchy

Digital advertising with McClatchy brings together a diverse mix of high-impact formats, advanced targeting, and trusted local news environments to help brands reach audiences with clarity and purpose. Whether your goal is broad awareness, deeper engagement, or performance-driven impact, our comprehensive digital ecosystem is designed to meet your needs across every screen and platform.

Partnership With a Single, Trusted Publisher

 

Work directly with a team that understands your goals and provides integrated access to display, native, video, OTT/CTV, audio, and digital catalog solutions—all within brand-safe environments supported by credible local journalism.

Broad Reach and Scalable Frequency

 

Achieve meaningful visibility across McClatchy’s digital footprint, reaching audiences in more than 30 local communities. Whether you need a wide regional presence or targeted local activation, our network adapts to your campaign size and objectives.

Community- and Interest-Driven Audience Access

 

Go beyond simple geographic targeting. Engage audiences who show clear interest across categories such as local news, sports, lifestyle, business, entertainment, culture, and community topics—all informed by real content consumption patterns.

A Tailored, Collaborative Approach

Our team applies creative design thinking and strategic marketing expertise to develop personalized media solutions. We take the time to understand your challenges, identify opportunities, and build campaigns that drive measurable outcomes across your chosen formats.

map

Reach the Right Audience With Premium Targeting

Enhance your digital campaigns with McClatchy’s Premium Audience Network and audience data solutions. Access targeting built from local readership behavior, content engagement, and detailed audience segments.

Want to know more about our audience?

Learn More About Our Reach
Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina
Blog & Resources

Browse our Articles & Resources

Marketers review their annual budget to make decisions about 2026 strategies.
Marketing Strategy

Turn Your Year-End Insights into a Winning Strategy for 2026

As you close out another business year, your performance data holds the key to a smarter 2026. By analyzing what...
Read more
Post-it notes that say "Holiday email campaign," and "influencer holiday takeover" pinned to strings with nutcracker pins.
Small Businesses

How Can Small Businesses Succeed at Holiday Marketing?

For small businesses, the holiday marketing rush is nothing like what the big retail chains experience. While the...
Read more
A woman shops online, surrounded by holiday gifts, next to a warm fireplace.
Social Media Advertising

How to Create Effective Social Ads for the 2025 Holidays

Holidays bring out the busiest side of social media. Scroll through any platform in November or December, and you'll...
Read more
Browse all articles

Digital Advertising FAQs

 

Targeting layers include content and consumption patterns, demographics, geolocation, and integrations with first- and third-party data.

 

Digital audio advertising delivers targeted audio messages to listeners during moments when visual content can’t reach them. Ads stream on platforms such as Spotify, iHeartRadio, and TuneIn, and play across devices including smartphones, computers, smart speakers, and connected displays.

Targeting includes geofencing specific ZIP codes, genre-based targeting, and demographic targeting such as age and gender.

Digital audio reaches listeners on streaming platforms where usage has surpassed traditional radio. It also offers more precise targeting and measurable performance.

Digital catalogs bring the traditional preprint experience online with an interactive format that showcases products, offers, and promotions in a way that boosts engagement and influences purchase behavior.

Features include interactive icons or GIFs, rich media with video or animation, and personalized content based on user behavior.

Catalogs use behavior-based signals and audience segmentation to tailor product selections, offers, and messaging to individual shopper interests.

Customers can share wish lists, check product availability, sign up for newsletters, and share catalog content on social media—enhancing visibility, engagement, and online/offline sales..

McClatchy's Premium Display Network is a targeted advertising platform designed to improve reach and visibility across trusted media properties. It helps brands run local, regional, or national campaigns with strong engagement.

Benefits include strategic creative guidance, interest-based audience targeting, and support aligning your campaign with specific goals.

McClatchy's Premium Native Network is a content-based advertising platform that blends branded content with editorial environments. Native placements tend to drive higher engagement compared to standard display ads.

Options include branded articles, social-style content, and full-screen native video using images, GIFs, or sound.

Build a Digital Advertising Campaign That Delivers Results

Reach audiences across trusted local news environments with premium display, native, video, OTT/CTV, audio, and digital catalog solutions. Whether you’re looking to increase awareness, drive engagement, or support measurable performance goals, McClatchy’s digital advertising ecosystem connects your brand with the right people at the right time.