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Programmatic Ad Example

Drive Awareness and Stay Visible

Our programmatic advertising capabilities provide access to the leading inventory sources, exchanges, devices and programs that put billions of impressions across millions of websites worldwide at your fingertips.

Programmatic uses machine learning and real-time bidding to deliver the right message to the right person at the right time. Data-powered targeting zeroes in on users based on their interests, behaviors and other individual characteristics demonstrated by their online behaviors.

Super-Charge Your Ad Campaign with Programmatic Marketing

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Programmatic advertising excels at reach and frequency. These ads are proven effective at the top and bottom of the funnel and can include display, native and video advertising elements.

These ads complement conversion-oriented tactics such as pay-per-click or social ads, and they drive broad-based awareness for your brand.

Our programmatic advertising capabilities let you leverage advanced technology such as household-level, location-based and keyword search retargeting. You can even use pixel placement to retarget users as they get closer to converting.

Why Advertise with Us?

Our team of experts has built over 10,000 individual programmatic media campaigns and invested more than $100 million to performance, working around the clock to manage, maintain and optimize.

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Testimonials

What Our Customers Say

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina
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Learn more about our Programmatic Advertising capabilities.

We can help you market to the dedicated community you want to reach.

Fill out this form and one of our dedicated experts will get back to you within one business day.

Frequently Asked Questions

Programmatic advertising uses real-time bidding and machine learning to automatically serve targeted ads to specific users based on their interests, behaviors, and demographics. It gives marketers access to billions of impressions across millions of websites, improving both reach and precision. This method supports awareness at the top of the funnel while also complementing conversion tactics like PPC and paid social.

McClatchy amplifies programmatic performance with tools like:

  • Household-level targeting
  • Location-based retargeting
  • Keyword search retargeting
  • Pixel placement

With more than 10,000 custom campaigns managed, our in-house team ensures each programmatic strategy is actively optimized for performance and ROI.

Programmatic campaigns can incorporate:

  • Display Ads for widespread brand exposure
  • Native Ads that align with content and drive engagement
  • Video Ads that deliver visual storytelling across web and mobile platforms

These formats work together to create a cohesive, full-funnel approach to digital marketing.

Share your campaign needs using the contact form HERE. A McClatchy strategist will connect with you to explore audience targeting, ad formats, and how to align programmatic tactics with your business objectives.