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Elevate your brand's visibility with the McClatchy Premium Video Network

It's not just about placement; it's about making impactful connections; it's about forging meaningful connections with your audience.

Discover the Numerous Benefits

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and targeted advertising capabilities, the McClatchy Video Network allows you to effectively reach and engage with your desired audience.

Partnership with a Single Publisher

 

Achieve powerful and personalized advertising through direct collaboration.

Broad Reach and Frequency

 

Gain substantial visibility regardless of the size of your target market.

Community of Interest Access

 

Target audiences beyond local geography, based on shared interests.

 

Tailored Partnership

Our team employs a creative design thinking approach, coupled with strategic marketing expertise, to craft customized advertising solutions. We focus on understanding your unique needs and turning challenges into impactful opportunities for growth and engagement.

Strategic Targeting

Strategic Targeting to Maximize your Reach

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Audience-Based Targeting

Content and Consumption-Based Audiences
By analyzing content consumption patterns, we ensure your ads resonate with audiences interested in specific topics like business, health, senior living, and sports.

Demographic-Based Targeting
Refine your audience using detailed parameters such as age, gender, household income, and homeownership details ensuring your message reaches the most relevant consumers. 

Geographic-Based Targeting
Whether you're focusing on a specific country, state, DMA, or county, our geographic targeting capabilities allow for precision in reaching local or national audiences. 

Data Integration-Based Targeting

First and Third-Party Data Integration
Leverage comprehensive data, from subscriber behaviors to content consumption and reader frequency, to tailor your campaigns for maximum impact. 

Site and Section-Based Targeting

Static and Dynamic Display
Run your ads across all McClatchy properties, on specific sites, or even down to the section or page level, for focused messaging. 

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Ready to elevate your brand?

Our team is eager to collaborate and create tailored campaigns that resonate with your target audience. Contact us today to start leveraging the power of McClatchy's wide-reaching and engaged audience.

Let's work together to create a story that not only reaches but engages and inspires your audience. 

Frequently Asked Questions

 

The McClatchy Premium Video Network is a high-impact video advertising platform that helps brands connect with targeted audiences across trusted digital properties. With broad reach and advanced targeting, this network enables personalized, engaging video placements that enhance visibility, support storytelling, and drive brand awareness in local and national markets.

McClatchy uses layered targeting strategies, including:

  • Content & Consumption-Based Targeting: Aligns video ads with relevant user interests
  • Demographic Targeting: Filters audiences by age, gender, income, and household traits
  • Geographic Targeting: Delivers messaging to specific locations at local or national scale
  • Data Integration: Leverages first- and third-party data to build highly customized segments

These targeting tools help ensure your video ads reach the most relevant viewers with maximum impact.

The platform supports a variety of solutions, including:

  • Audience-Based Targeting for tailored delivery
  • Site and Section Targeting for page-level relevance
  • Data-Driven Campaigns powered by integrated analytics

These options provide flexibility to launch broad or hyper-focused campaigns—all guided by McClatchy’s strategic and creative expertise.

It’s easy! Just click the ‘Schedule a Meeting’ button found on any page of our website, or follow this link. Once we receive your request, one of our specialists will reach out to set up your personalized consultation. During this session, we’ll dive into your business goals and explore how we can help you grow.