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Marketing for Senior Living and Active Adults

Increase Brand Exposure. Attract Quality Leads. Grow Occupancy Rates. 

Our multimedia marketing experts have decades of experience helping, senior living, active adults, and all life-stage communities attract their most valuable audiences. Learn more about advertising for senior living.

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Digital and Multimedia Marketing Solutions Increase Visibility

In today's competitive landscape, achieving local and regional prominence is crucial for senior living communities to attract leads, expand their presence, and stand out among their competitors. 

Navigating the digital era requires a robust multichannel approach to ensure your community remains the preferred choice for decision-makers, encompassing not only future residents but also their families. Our expertly crafted marketing solutions cater to the diverse needs of all senior living service levels including:

  • Vibrant Active Adult Communities
  • Peaceful Independent Living Retirement
  • Supportive Assisted Living
  • Specialized Memory Care and Skilled Nursing
  • Comforting At-Home Care Options
  • Compassionate Hospice Care

Discover the McClatchy Difference in Senior Living Marketing.

Explore why senior living communities rely on McClatchy for lead generation and building resident relationships. Witness or impact in our exclusive video.

Our Team

Meet Your Senior Living Marketing Experts

Our team of Senior Living Marketing Specialists understands the unique challenges and opportunities within the senior living and wellness marketing space. We have a team of experts dedicated to helping you not only increase brand awareness but also drive down vacancy rates, and stand out among competitors.

With our strategic marketing tactics and industry expertise, we can assist you in reaching your target audience and showcasing the unique benefits of your senior living community. Let us partner with you to elevate your marketing efforts and make a positive impact on your occupancy levels.

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Dana Santini

Over the last 21 years, my path in marketing has led me to the rewarding role of spearheading McClatchy's Senior Living vertical. What truly inspires me every day is not just the work we do but the team and our clients that I get to collaborate with. My team and I share a deep-seated passion for the senior living industry, and together, we've turned this passion into our mission: to empower, partner with, and help senior living companies thrive both locally and nationwide. We are excited about the opportunity to discuss how our expertise and tailored strategies can support your company's growth and contribute to your overall success. What are you waiting for? :)

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Allison Murphy

Allison Murphy, a distinguished marketing and digital advertising expert at McClatchy since 2017, has been focusing on the senior living sector since 2019, dedicating exclusively to it since 2022. Known for her innovative strategies and deep understanding of senior living trends, Allison excels in delivering cutting-edge digital advertising solutions with immediate results. Her commitment to excellence and forward-thinking approach make her a valuable partner in the senior living market.

 

 

 

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Kyndal Sum

With eight years of dedicated service at McClatchy, Kyndal is an accomplished account executive known for her exceptional ability to nurture and expand client relationships. Her strategic approach, coupled with a deep understanding of client needs and the senior living industry, has earned her a reputation for delivering tailored solutions and driving revenue growth. She is passionate about forging lasting partnerships and thrives in dynamic, results-oriented environments.

 

 

 

 

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Don Wolff

Don Wolff is a seasoned Strategic Marketing Consultant specializing in the Senior Living sector. With extensive experience and a proven track record, Don excels in crafting tailored marketing strategies that drive growth and enhance brand visibility. His expertise lies in leveraging market insights to develop innovative approaches that resonate with target audiences. Don is committed to delivering results-oriented solutions that help senior living communities thrive in today's competitive landscape.

 

 

 

Blog & Resources

Want to learn more about Senior Living Marketing?

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Testimonials

What Our Customers Say

"As I was signing contracts for 2023 communities, I wanted to take to thank you and your team for helping us move the needle this year in occupancy.

Your strategic pinpointing of digital spending has brought in more qualified leads than we have ever had.

We enjoy working with you and feel more like partners than seeing you as a vendor. I appreciate your professionalism and being there for us."

McClatchy Senior Living Customer
California

"Thank you so much. We appreciate your quick response and ability to be flexible. Again, thank you and your team - truly professionals."

McClatchy Senior Care Client
VP of Sales and Marketing

We can help you reach your target audience and increase your marketing ROI.

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