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Welcome to McClatchy
Ad Manager, Self-Service Advertising

Welcome to a new era of advertising, tailored for small to medium-sized businesses like yours. At McClatchy, we understand the challenges you face, and we're here to empower you with the tools you need to reach your advertising and business goals effortlessly.

 
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Self-service advertising gives businesses more control with features like instant access to ad placements, real-time reporting, and brand-safe content alignment.

Accessibility
Experience the ease of advertising with our user-friendly platform, designed to provide access for businesses of all sizes. You don't need to be a marketing expert – our self-service solution is here to simplify the process for you.

Convenience
Say goodbye to complex marketing strategies. Our platform is built for simplicity, saving you time and effort. Enjoy the convenience of managing your campaigns with just a few clicks.

Multi-Channel Advertising
Diversify your reach with access to various advertising channels. From social media to online platforms, our self-service advertising solution gives you the flexibility to choose the channels that align with your business goals.

What's included:

  • Understand Who You Want to Reach: Know your target customers so you can deliver messages that resonate and relate to their specific needs on platforms they're most active on. 

  • Know Where They Consume Information: Some audiences consume print media or digital editions, while others receive newsletter blasts through their email. Know where yours is used most often (and what audiences prefer). 

  • Know Their Media Habits: Place ads where your audience consumes media, whether on social platforms or relevant websites. 

  • Check Regularly to Monitor Performance: Make sure your ads reach your customers, get their attention, and perform optimally. Regular tracking and monitoring aren't just for informing decision-making during your next campaign—they can also inform your next move in this campaign. 

  • Experiment for the Best Results: Experiment with messaging, placement, and time to find the best mix for reaching your customers. Scrap and learn from your failures while building off your successes. 
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Registration and Account Setup
Getting started is a breeze. Sign up with McClatchy Ad Manager and create a customized business profile in minutes. No lengthy processes – just a straightforward onboarding experience.

Campaign Creation
Follow our step-by-step guide to create compelling ads that resonate with your audience. Tailor your campaigns with precision, utilizing our targeting options to maximize your impact. Upload your own creative or use Campaign Builder to create your multi channel campaigns.

Budget Management
Take control of your advertising budget with real-time spending insights. Our platform empowers you to set and manage budgets, ensuring that you stay on track without any surprises.

Customer Support
Our dedicated support team is here to assist you throughout your journey. Whether you need help during onboarding or ongoing support for campaign optimization, we're just a message away.

 

Why Choose Self-Service Advertising?

Cost-effectiveness
Enjoy cost-effective advertising solutions tailored to your budget. With transparent pricing, you are in control of your budget for maximum value.

Control and Flexibility
Take charge of your campaigns with unparalleled control and flexibility. Adjust your strategy on the go, ensuring your advertising aligns with your business objectives.

Empowering Businesses
At McClatchy we believe in empowering businesses to take charge of their success. Our self-service advertising platform is designed to put the power in your hands.

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Chapters

What is Self-Service Advertising?

Understanding Self-Service Ads

How Self-Serve Ads Provide GreaterAutonomy 

Using Self-Service Advertising forMarketing Strategies

Making the Most of Self-Serve Ads

Conclusion

Self-service advertising gives businesses more control over what information they provide, helping customers get relevant insights you can easily update.

More than 50% of customers prefer personalized experiences, and the added control offered through self-serve advertising empowers businesses to cater ads to every stage of the customers' experience.

That is where knowing how to use self-service advertising comes in handy. 

The greatest benefit of self-service advertising is having complete control of your ads from beginning to end, which means making only the most informed decisions regarding who sees your ad, when they see it, and what they see.

If you're already familiar with self-service advertising, click here to get started and place an ad with McClatchy Ad Manager today.

Otherwise, keep reading to learn more and walk away with some of our best tips for using self-service advertising!

McClatchy Blog

Our Latest Blog Posts

Want to learn more about Self-Service Advertising and how it can work for your business? Subscribe to our blog and stay informed.

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Get in Touch

Ready to revolutionize your advertising strategy? Sign up with McClatchy Ad Manager today and experience the difference of self-service advertising.
 
Explore common questions in our FAQ and find answers to help you navigate our platform seamlessly.
 
Still have questions? Contact our support team for personalized assistance.