Skip to content

Enabling retailers to take the offline, online.

Expand audience and drive sales with McClatchy’s Shoppable Digital Catalogs!
 
Schedule a Consultation
80 %

of a retailer’s digital catalog viewers visit via mobile

57 %

say that deals have a significant influence on their purchase decisions

50 %

audience that would receive ads from retailers they already shop with

Sophisticated, Highly Relevant Digital Advertising - Made Accessible & Easy!

We know digital circulars and catalogs work, and so do many of the world’s biggest brands and retailers. Bring the offline, online and increase your reach, engagement and sales.

laptop-phone-mockup

Content Consumption Based Audience

We've analyzed the user behavior of our readership and designed audience segments to pinpoint the users who are repeatedly reading content related to popular advertising categories. You can use our audience segments to reach the users most likely to resonate with your ad across all types of content, increasing your brand exposure with these focus users.                      

Drive Product Interest

Ads featuring specific products & prices drive interest in your brand.  Get in front of shoppers when they are most likely to engage and create a curated shopping experience!

Attraction

Meet today’s consumer expectations by providing personalized experiences
and promotions.

Multiple pages
Tailored campaigns
High propensity audiences

 

Interactive

Embed publications with rich media and animations, and allow your customers to easily share content.

Add animated icons
Use animated GIF
Add relevant videos – “How to”
Additional product information
Show product variants

 

Inspiration

Take your catalog further than deals and promotions to spark inspiration for your customers.

Ecomm integration
Social sharing
Create & share shopping lists
Sign up for newsletter
Find nearest store
Stock availability

 

McClatchy Blog

Our Latest Blog Posts

Want to learn more about Digital Marketing and how it can work for your business? Subscribe to our blog and stay informed.

Native Advertising

4 Ways Native Content Builds Credibility—and Drives Conversions

Digital marketing has become highly competitive, leaving brands grappling to earn trust and engagement in a sea of ads....
Read more
Digital Marketing  Social Media Advertising

How Social Ads Are Evolving in a Zero-Click Search World

After a quick Google search, when did you last click through to a website? If you're like most online users, chances...
Read more
Small Businesses  Audience Targeting

What Small Businesses Should Know About Behavioral Targeting

Behavioral targeting has revolutionized the way businesses reach their customers. By analyzing consumer behavior such...
Read more
Subscribe now

Unlock a World of Value & Convenience

Have questions about our services or not sure where to start? We’d love to hear from you! Send us a message or schedule a consultation today.

Frequently Asked Questions

McClatchy's Shoppable Digital Catalogs bring the in-store experience online by showcasing products in an interactive format. These catalogs are designed to drive interest and conversions by meeting consumers at moments of high intent, helping retailers expand reach and influence purchasing decisions across digital touchpoints.

Our digital catalogs include a range of interactive features such as:

  • Rich media with videos and animations
  • Interactive icons and GIFs for dynamic browsing
  • Personalized content and offers based on user behavior
  • Targeted promotions using high-propensity audience data

These elements are crafted to increase dwell time, capture attention, and boost user engagement.

 

Personalization is achieved through behavior-based targeting and dynamic content delivery. McClatchy uses audience segmentation and past engagement data to tailor catalog experiences—offering relevant products, promotions, and messaging that align with individual interests and shopping habits.

Adding e-commerce and social sharing capabilities transforms catalogs into fully interactive sales tools. Customers can:

  • Create and share wish lists
  • Check local product availability
  • Sign up for newsletters
  • Share catalog content across social platforms

These features enhance the customer journey, increase brand visibility, and drive both online and in-store engagement.