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Welcome to
McClatchy Ad Manager,
Self-Service Advertising

Welcome to a new era of advertising, tailored for small to medium-sized businesses and events like yours. At McClatchy, we understand the challenges you face, and we're here to empower you with the tools you need to reach your advertising and business goals effortlessly.

 
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Benefits of Self-Service Advertising

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Self-service advertising gives businesses more control with features like instant access to ad placements, real-time reporting, and brand-safe content alignment.

Accessibility
Experience the ease of advertising with our user-friendly platform, designed to provide access for businesses of all sizes. You don't need to be a marketing expert – our self-service solution is here to simplify the process for you.

Convenience
Say goodbye to complex marketing strategies. Our platform is built for simplicity, saving you time and effort. Enjoy the convenience of managing your campaigns with just a few clicks.

Multi-Channel Advertising
Diversify your reach with access to various advertising channels. From social media to online platforms, our self-service advertising solution gives you the flexibility to choose the channels that align with your business goals.

What's included:

Understand Who You Want to Reach
Know your target customers so you can deliver messages that resonate and relate to their specific needs on platforms they're most active on. 

Know Where They Consume Information
Some audiences consume print media or digital editions, while others receive newsletter blasts through their email. Know where yours is used most often (and what audiences prefer). 

Know Their Media Habits
Place ads where your audience consumes media, whether on social platforms or relevant websites. 

Check Regularly to Monitor Performance
Make sure your ads reach your customers, get their attention, and perform optimally. Regular tracking and monitoring aren't just for informing decision-making during your next campaign—they can also inform your next move in this campaign. 

Experiment for the Best Results
Experiment with messaging, placement, and time to find the best mix for reaching your customers. Scrap and learn from your failures while building off your successes. 
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McClatchy Ad Manager, How it Works

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Registration and Account Setup
Getting started is a breeze. Sign up with McClatchy Ad Manager and create a customized business profile in minutes. No lengthy processes – just a straightforward onboarding experience.

Campaign Creation
Follow our step-by-step guide to create compelling ads that resonate with your audience. Tailor your campaigns with precision, utilizing our targeting options to maximize your impact. Upload your own creative or use Campaign Builder to create your multi channel campaigns.

Budget Management
Take control of your advertising budget with real-time spending insights. Our platform empowers you to set and manage budgets, ensuring that you stay on track without any surprises.

Customer Support
Our dedicated support team is here to assist you throughout your journey. Whether you need help during onboarding or ongoing support for campaign optimization, we're just a message away.

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A Guide for Marketers

Chapters

What is Self-Service Advertising?

Understanding Self-Service Ads

How Self-Serve Ads Provide GreaterAutonomy 

Using Self-Service Advertising forMarketing Strategies

Making the Most of Self-Serve Ads

Conclusion

Self-service advertising gives businesses more control over what information they provide, helping customers get relevant insights you can easily update.

More than 50% of customers prefer personalized experiences, and the added control offered through self-serve advertising empowers businesses to cater ads to every stage of the customers' experience.

That is where knowing how to use self-service advertising comes in handy. 

The greatest benefit of self-service advertising is having complete control of your ads from beginning to end, which means making only the most informed decisions regarding who sees your ad, when they see it, and what they see.

If you're already familiar with self-service advertising, click here to get started and place an ad with McClatchy Ad Manager today.

Otherwise, view our digital guide to learn more and walk away with some of our best tips for using self-service advertising!

Download Your Self-Service Advertising Digital Guide Today!

Download the Digital Copy

Get in Touch

Ready to revolutionize your advertising strategy? Sign up with McClatchy Ad Manager today and experience the difference of self-service advertising.
 
Explore common questions in our FAQ and find answers to help you navigate our platform seamlessly.
 
Still have questions? Contact our support team for personalized assistance.

 
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McClatchy Blog

Our Latest Blog Posts

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Frequently Asked Questions

McClatchy Ad Manager is a self-service advertising platform that allows businesses to easily place print and digital ads. It’s designed to help you connect with local audiences, grow your business, and launch campaigns on your schedule.

McClatchy Ad Manager offers multiple campaign formats to help you reach your ideal audience:

  • Print Campaigns: Place ads in local newspapers to boost visibility for limited-time offers, local events, or branding efforts.
  • Digital Display Campaigns: Run impression-based banner ads across McClatchy websites, mobile apps, and E-Editions.
  • Email Marketing: Send dedicated promotional emails to thousands of potential customers directly in their inboxes.

Once your campaign is set up, you’ll proceed to Checkout, where you can complete your payment or add additional campaigns. Payments are securely processed via major credit cards using our trusted payment provider.

Targeting options vary based on the type of campaign you choose, but may include:

  • Geotargeting: Reach users by country, state, city, or DMA (Designated Market Area).
  • Frequency Capping: Use McClatchy's best practice defaults to limit how often an individual sees your ad in a given day.
  • Scheduling & Dayparting: Select specific days and times for your ads to run, depending on campaign type.

These settings allow you to customize delivery and reach based on your goals and audience behavior.

You have two options:

  1. Upload a finished creative (JPG or PNG) from your computer or creative library.
  2. Build an ad using our built-in creative builder.

All creatives are reviewed by McClatchy before going live. You’ll receive an email notification once your ad is approved or if it needs changes. You can submit a new creative at any time. See creative best practices in our McClatchy Ad Design Tips.

Pricing depends on the campaign type, ad size, and frequency:

  • Print Campaigns: Pricing varies based on newspaper selection. A minimum of three placements is recommended for optimal results.
  • Digital Display Ads: Start at $600/month for 60,000 impressions.

Special rates, offers, and promo codes are only available through the McClatchy Ad Manager platform.