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Travel & Tourism Marketing That Inspires Audiences to Explore

Promote destinations, attractions, and experiences through McClatchy’s trusted local news network and multi-channel digital advertising.

Inspire Travelers Across Local and Regional Markets

Travel and tourism organizations rely on strong storytelling, visual engagement, and multi-market reach to inspire visitors. McClatchy’s digital network helps destinations, attractions, and travel brands connect with audiences reading lifestyle content, local culture stories, and regional travel inspiration.

Core Benefits

✔️ Reach travel-minded consumers across 30+ local markets

✔️ Leverage high-impact formats like video, OTT/CTV, and native content

✔️ Deliver inspirational stories alongside trusted journalism

✔️ Flexible reach for local, regional, or national tourism initiatives

Why Travel Brands Choose McClatchy

Travel-Oriented Audience Reach

Connect with readers engaging with content surrounding culture, entertainment, and local experiences.

Multi-Region Destination Exposure

Promote destinations or attractions across numerous local markets to drive visitation.

Visual Formats for Inspiration

Showcase destinations using video, OTT/CTV, and native storytelling across high-engagement digital environments.

Marketing Solutions for Tourism and Destinations

Destination Awareness

  • Highlight attractions, cities, regions, or experiences
  • Use video, OTT/CTV, and high-impact display formats to inspire travelers
  • Place destination messaging alongside lifestyle and culture coverage
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Event & Seasonal Promotion

  • Promote festivals, seasonal travel, local events, and peak-season experiences.
  • Use native storytelling or sponsored content to highlight what makes the event unique.
  • Reach audiences searching for things to do in nearby markets
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Multi-Channel Travel Campaigns

  • Display ads for broad visibility
  • Native content for storytelling and itinerary-style inspiration
  • Video and OTT/CTV for immersive visuals
  • Audio and social extensions to reinforce key messages
  • Programmatic to scale across markets or reach niche audiences
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

McClatchy works with various travel and tourism organizations, including destination marketers, casinos, cruise lines, resorts, attractions, airports, tourism boards, visitor bureaus, hotels, transit services, and vacation package companies. Our travel marketing specialists craft tailored campaigns to elevate each brand’s presence and performance.

We use a strategic, multichannel marketing approach to position your travel brand for maximum visibility. By connecting with targeted audiences—whether they're thrill-seekers, culture lovers, or leisure travelers—we create campaigns that inspire action. From digital display and video to print and sponsored content, we deliver storytelling that cuts through the noise and provides results.

Our team adapts each campaign to the specific goals and audience of your subcategory, whether you’re a tourism board promoting regional attractions or a hotel brand focused on seasonal bookings. We align creative and media strategies with real-time data and travel trends to ensure your message reaches the right people, on the right platforms, at the right time.

You can fill out the contact form HERE, and a member of our marketing team will connect with you to explore your campaign vision and provide personalized recommendations.

Blog & Resources

Browse Our Travel & Tourism Marketing Articles

Promote Your Destination With Trusted Local Advertising

Inspire travelers, highlight experiences, and build visitation through multi-channel storytelling.