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Senior Living Marketing That Reaches Families and Care Decision-Makers

Connect with seniors, caregivers, and families through McClatchy’s trusted local journalism and multi-channel digital advertising.

Reach Seniors, Caregivers, and Family Decision-Makers

Senior living organizations must reach individuals and families researching care options, exploring local communities, or staying informed about health and wellness topics. Our multimedia marketing experts have decades of experience helping senior living, active adults, and all life-stage communities attract their most valuable audiences.

Core Benefits

✔️ Access to local audiences across multiple communities

✔️ Multi-channel advertising options, including display, video, native, OTT/CTV, audio, and social

✔️ Trusted digital environments appropriate for sensitive, high-consideration decisions

✔️ Scalable reach for individual locations or multi-community providers

Why Senior Living Brands Partner With McClatchy

Trusted Local Environments

Your message appears within credible journalism that seniors and families engage with daily.

Reach Across Communities

McClatchy’s local footprint makes it possible to connect with prospective residents and caregivers where they live.

Full Digital Ecosystem

Deliver campaigns through display, video, OTT/CTV, native, audio, social, and programmatic ads.

Marketing Solutions for Senior Living Communities

Community Awareness

  • Promote senior living communities to local audiences
  • Share stories and updates that build brand recognition
  • Use display, native, and video to introduce your community
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Caregiver & Family Outreach

  • Reach people researching care options for loved ones
  • Use native content or video to communicate value and support resources
  • Engage audiences who are reading health, wellness, and lifestyle content
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Multi-Channel Advertising

  • Display
  • Video / OTT/CTV
  • Audio
  • Native
  • Social
  • Programmatic
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

McClatchy partners with various senior living communities, including active adult communities, independent living, assisted living, memory care, skilled nursing, in-home care, and hospice services. Our marketing strategies are tailored to highlight the unique value of each care level, helping providers connect with the right audiences.

We boost visibility and grow market share through multichannel strategies that include digital display, social media, video, print, and content marketing. Our campaigns are designed to reach decision-makers at key moments, strengthen brand presence locally and regionally, and ultimately drive inquiries and move-ins.

We provide a suite of complimentary resources—such as eBooks, one-sheets, and blog insights—focused on marketing best practices, occupancy challenges, and demographic trends. Our dedicated team also offers strategic consulting to help senior living communities refine messaging, optimize campaigns, and maximize ROI.

 You can submit the contact form HERE, and one of our specialists will contact you to discuss your options.

Blog & Resources

Browse Our Senior Living Marketing Articles

Reach Seniors and Caregivers With Trusted Local Advertising

Share your community’s story and engage families seeking care options.