Reach audiences built from real engagement.

Premium Audiences & Targeting helps brands reach people based on how they engage with content across McClatchy’s network. These audiences are built from readership behavior and strengthened with first-party data—making them useful across campaigns, formats, and channels.

High-impact formats across trusted environments.

Digital Advertising includes premium display, native, video, OTT/CTV, audio, and digital catalog solutions. These formats help brands build awareness, maintain visibility, and stay present as audiences move across devices and content. Digital advertising solutions can be used on their own or paired with audience targeting and storytelling.

Modern ways to buy, manage, and evolve campaigns.

McClatchy offers innovative advertising options, including programmatic advertising, self-service tools, and emerging AI-driven capabilities. These solutions provide different levels of control—from automated buying to hands-on campaign management.

Tell deeper stories through sponsored content and unique video.

Brand Storytelling centers on sponsored content supported by premium display, native, and video networks. This approach gives brands space to explain ideas, share expertise, and tell meaningful stories in trusted publishing environments

Turn intent into qualified leads.

Next Leads helps B2B organizations identify and connect with prospects that are actively researching their products or services. Leads are generated based on online behavior that signals purchase intent, which allows marketing and sales teams to focus on leads who are already in-market.

Flexible programs for agencies and recruitment teams.

Partnership with McClatchy includes long-term collaboration with agencies and recruitment organizations. These programs provide access to digital advertising solutions, local market reach, and scalable execution across markets and services.