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Political & Advocacy Advertising That Reaches Engaged Voters

Amplify your message, mobilize supporters, and reach engaged audiences across McClatchy’s trusted local news environments, digital platforms, and more.

Reach Voters, Supporters, and Civically Engaged Communities

Political and advocacy organizations rely on trusted channels to connect with voters, shape public opinion, and drive action. McClatchy provides access to highly engaged audiences across its network of local journalism brands.

Core Benefits

✔️ Access to informed, civically engaged readers

✔️ Multimedia advertising across display, video, OTT/CTV, audio, and native

✔️ Options to communicate across multiple communities or specific geographic regions

✔️ Trusted environment rooted in longstanding local journalism

Why Advocacy Groups Use McClatchy

Credible News Environments

Political and advocacy messages appear alongside respected local journalism, enhancing trust.

Multi-Market Voter Reach

Connect with voters across numerous communities and regions.

Flexible Messaging Formats

Use display, native, video, OTT/CTV, audio, and social placements to reach audiences across channels.

Political Advertising & Advocacy Solutions

Awareness Messaging

  • Use display, video, or native placements to introduce issue positions
  • Reach broad audiences in targeted markets
  • Deliver messaging within trusted news environments
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Voter Engagement

  • Connect with active readers who follow local politics
  • Deliver timely campaign updates or advocacy messaging
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Multi-Channel Reach

  • Mix display, video, OTT/CTV, and social placements
  • Reach people across screens and content types
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

At McClatchy, we strengthen political and advocacy campaigns by delivering tailored messaging that resonates across trusted platforms. Our emphasis on quality, transparency, and impactful storytelling builds trust and drives engagement. We create memorable narratives that connect with voters and generate results.

We offer complimentary data tools designed to enhance campaign performance, including:

  • Demographic analysis of key voter groups
  • Voter file targeting based on voting history
  • Website and digital analytics for audience behavior
  • Media consumption and behavioral insights
  • Competitor analysis to assess market share and strategy

These insights help you reach the right audience with the right message at the right time.

McClatchy uses a multi-platform strategy that spans print and digital channels across 30+ U.S. markets. We combine campaign expertise with advanced media buying and targeting capabilities to ensure your message reaches the right voters efficiently and effectively.

To get started, fill out the contact form HERE, and a team member will reach out within one to two business days to discuss your campaign goals.

Blog & Resources

Browse Our Political & Advocacy Marketing Articles

Learn about our Political and Advocacy marketing options

We can help you reach voters and connect with communities.

Fill out this form and one of our dedicated industry experts will get back to you within one business day.