What types of partnerships does McClatchy offer?

McClatchy offers agency partnerships and recruitment partnerships that support marketing campaigns and hiring initiatives.

Who should consider an agency partnership?

An agency partnership can support agencies that manage client campaigns across local, regional, or national markets and want collaboration through processes such as RFPs and ongoing campaign support.

How do recruitment partnerships support hiring goals?

Recruitment partnerships focus on increasing visibility for open roles and reaching job seekers through digital advertising formats and related recruitment solutions.

Can partnerships incorporate Premium Audiences and Next Leads?

Partnerships can incorporate Premium Audiences to support targeting and can link to Next Leads for lead-focused recruitment goals.

McClatchy Partnerships

Partnerships Built for Scale, Flexibility, and Long-Term Growth

McClatchy partners with agencies and recruitment teams through programs designed to support ongoing collaboration, scalable execution, and access to trusted local audiences. These partnerships are built to adapt as goals evolve, whether the focus is campaign delivery, hiring needs, or long-term growth.

Agencies

Recruiting

Why Choose Partnership With McClatchy

Support for Agencies

McClatchy works with agencies to support client campaigns across local and regional markets. Agency partners gain access to digital advertising solutions and local expertise that help support campaign planning, execution, and optimization.

Recruitment Audience Access

Recruitment partnerships focus on reaching job seekers through trusted local media environments. McClatchy helps recruitment teams connect with audiences actively consuming local news and information, supporting hiring goals across industries.

Multi-Market and Multi-Service Scalability

McClatchy partnerships are designed to scale. Partners can activate campaigns across multiple markets and services, making it easier to manage growth, expand reach, and support evolving objectives over time.

Agency Partnerships

McClatchy works with agencies that manage campaigns across local, regional, and national markets. Agencies can submit RFPs, place orders for digital and print transactions, or collaborate directly with McClatchy’s team on campaign planning.

Agency partners gain access to McClatchy’s digital advertising solutions, audience insights, and local market expertise. This support enables agencies to execute campaigns that align with client goals while scaling across multiple markets.

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Recruiting Partnerships

McClatchy helps recruitment teams reach job seekers through trusted local media environments. Recruitment partnerships are designed to support hiring goals by increasing visibility for open roles and connecting with candidates.

These partnerships utilize digital advertising formats, including display, native, video, and social media, to target job seekers where they spend their time online. Recruitment campaigns can also incorporate targeted audience segments and lead-driven solutions to support efficient hiring.

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Enhance Partnerships with Premium Audiences

Partnership campaigns can be enhanced using McClatchy’s Premium Audiences and audience data solutions. These audiences are built from content engagement and readership behavior, helping partners reach people based on demonstrated interests.

Explore Premium Audiences & Targeting

Support Your Goals With Next Leads

Partnerships can be paired with Next Leads to help convert interest into action. Next Leads supports lead capture and follow-up, making it easier to connect with candidates who are actively exploring opportunities.

Learn More About Next Leads

Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client

Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client

Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client

South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client

North Carolina

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