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Recruitment Marketing That Connects Employers With Local Talent

Promote job openings, hiring events, and employer brand messaging across McClatchy’s trusted local news network and digital channels.

Reach Job Seekers in Their Local Communities

Recruiters and employers need to reach qualified candidates across different markets, devices, and content environments. McClatchy’s network supports recruitment campaigns by placing your messaging within trusted local journalism — where job seekers frequently stay informed about community activity.

Core Benefits

✔️ Access to audiences across 30+ local communities

✔️ Multi-channel advertising across display, video, native, social, OTT/CTV, and audio

✔️ Trusted digital environments that are ideal for employer brand storytelling

✔️ Scalable options for small businesses and large organizations

Why Employers Choose McClatchy for Recruitment

Local Audience Access

Reach local talent where they live, work, and engage with community news.

Large Digital Reach

McClatchy’s digital footprint enables job promotions and employer brand campaigns to reach millions.

Flexible Ad Formats

From display and social to video, native, and OTT/CTV — choose the mix that fits your hiring needs.

Recruitment Advertising Solutions

Job Promotion

  • Promote open positions across targeted local markets
  • Use display ads, paid social, or video to increase awareness
  • Reach active and passive job seekers across devices
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Employer Branding

  • Strengthen brand perception using native content or video
  • Showcase workplace culture or benefits
  • Reach audiences engaged with local news and lifestyle content
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Multi-Channel Campaigns

  • Display
  • Native
  • Video and OTT/CTV
  • Audio
  • Paid social
  • Programmatic options
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

McClatchy provides digital recruitment solutions designed to streamline your hiring process and maximize ROI. Our offerings include custom recruiting campaigns, access to our Premium Audience Network, and a wide array of ad formats—such as display, video, native, targeted email, social media, and programmatic ads—helping you connect with top candidates faster.

We go beyond basic job boards by using a diverse media mix that includes SEM, email campaigns, paid social, and programmatic ads. Our precise targeting allows you to reach candidates by job title, geography, interests, and behavior. We also promote opportunities across high-traffic platforms like CareerBuilder, Craigslist, and Facebook to attract both active and passive job seekers.

McClatchy supports staffing efforts across dozens of U.S. markets through our local publications and national reach. If your location isn’t explicitly listed, we can still help by targeting surrounding areas or broader regional audiences. Our flexible network ensures you’re connected with qualified candidates—no matter where you’re hiring.

Just complete our contact form HERE, and a specialist will follow up to explore your goals and create a solution tailored to your hiring needs.

Blog & Resources

Browse Our Recruitment Marketing Articles

Ready to Reach Qualified Local Talent?

Promote your job openings and employer brand across trusted community platforms.