Wellness Marketing That Reaches Health-Focused Consumers
Engage audiences exploring health, lifestyle, and wellness content across McClatchy’s trusted local news network and digital platforms.
Reach Health-Focused Consumers Where It Matters Most
Preventive Healthcare Solutions
Highlight campaigns that educate the public about preventive care and wellness practices.
Fitness and Nutrition
Showcase how brands can leverage marketing to promote fitness programs, dietary products, or wellness trends.
Mental Health Awareness
Emphasize the growing importance of mental health services and resources, and how they can reach target audiences.
Healthcare Providers & Services
Focus on connecting local clinics, hospitals, and wellness centers with potential patients through digital marketing.
Natural and Holistic Remedies
Promote products and services related to alternative and natural healthcare.
Why Wellness Brands Trust McClatchy
Health-Engaged Audiences
Reach readers consuming wellness, lifestyle, and community health content.
Local Community Focus
Promote health and wellness services directly within relevant local markets.
Educational Content Formats
Use native content, video, and OTT/CTV to share wellness guidance, stories, or introductions.
Serenity Spotlight Sponsorship
Monthly: (only 12 available per year) Takeover the Main Wellness Section!
- You'll Choose a Wellness Topic for an Article that we will Create & Publish as Sponsored Content for 6 months.
- You'll Own Ad Units Throughout the Main Wellness Section.
- We'll Add Your Logo to the Wellness Section Front.
- We'll target users who've read 3+ Wellness Articles in the past 90 days with display ads.
- You'll be Mentioned as the Sponsor in an Organic Promotional Post on Facebook & X.
Energize & Elevate Annual Content Hub
Monthly: (only 4 available per year) Own a dedicated sub-section that updates throughout the year!
- Dedicated "Area" Button at Top of Main Wellness Section
- 8 Article Content Collection published in launch month
Wholesome Promotional Sponsor
As the one who makes the Wellness Section possible, we'd like to include you in our robust promotional efforts!
- Be Included in McClatchy-designed display & social promotional ads "brought to you by" for the entire month, or throughout the year. *Excludes Serenity Spotlight sponsored posts when sold.
- 1 Organic Social Post per month
- 250k Impressions per month Targeted to Wellness Content Readers
1st Party Data
Audience Cohort Add-On
- Target users who have read 3+ Wellness Articles in the past 90 days with standard ad units.
What Our Customers Say
We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.
Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!
We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.
Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.
How it Works
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Step 1 – Align on Audience & Goals
We’ll discuss your target audience(s) and campaign objectives.
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Step 2 – Build the Media Mix
Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.
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Step 3 – Launch Campaigns Across McClatchy’s Network
Run ads across local and national properties within our trusted journalism environment.
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Step 4 – Reporting & Optimization
Receive performance insights and optimizations to strengthen results throughout the campaign.
Frequently Asked Questions
McClatchy provides digital and multimedia marketing services tailored to wellness brands. Our offerings include social media campaigns, digital video, native content, programmatic display, retargeting, and personalized audience strategies. These solutions help brands build meaningful connections and drive awareness in local and national wellness communities.
We apply first-party data insights and audience behavior tracking to deliver highly relevant wellness campaigns. For example, we can target users who have recently engaged with wellness-related articles or content. This approach ensures your messaging reaches health-conscious consumers with precision—enhancing trust, relevance, and conversion rates.
McClatchy offers unique sponsorship opportunities such as the Serenity Spotlight Sponsorship, which includes article topic selection, branded ad placement, and logo integration within our wellness section for an entire month. Additional options include our Energize & Elevate Content Hub and Wholesome Promotional Sponsor packages—designed to increase wellness brands' visibility through digital features, content integrations, and social media promotion.
Please submit your details through the contact form HERE, and one of our wellness marketing specialists will follow up to outline next steps and create a plan tailored to your brand.
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