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Real Estate & Development Marketing That Reaches Local Communities

Promote residential, commercial, and development initiatives across McClatchy’s trusted local news network and multi-channel digital ecosystem.

Reach Homebuyers, Renters, and Community Stakeholders

Real estate and development brands succeed when they reach audiences who follow local growth, housing trends, and community news. McClatchy’s network connects marketers with people exploring new neighborhoods, researching housing options, or staying informed about commercial development in their area.

Core Benefits

✔️ Reach audiences engaged in local housing and community reporting

✔️ Connect with prospective homebuyers and renters

✔️ Promote developments in specific local markets

✔️ Use display, native, video, OTT/CTV, audio, and social formats

Why Real Estate Marketers Choose McClatchy

Local Market Strength

Real estate decisions are local — and McClatchy’s community presence helps brands engage buyers and renters in key regions.

High Visibility for Listings & Projects

Reach millions of readers who follow community growth, business expansion, and neighborhood trends.

Visual Formats for Showcasing Properties

Use video, native content, and OTT/CTV to highlight developments, amenities, and lifestyle benefits.

Real Estate & Development Marketing Solutions

Residential Real Estate

  • Promote new home communities, rental properties, or real estate brands
  • Reach audiences following local housing trends
  • Deliver listings or promotions across local markets
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Commercial Development

  • Share updates on new developments
  • Generate community awareness around new projects
  • Engage readers who follow growth and business expansion in their area
Construction of a modern building and a skyscraper

Multi-Channel Reach

  • Display advertising
  • Native content
  • Video and OTT/CTV
  • Digital audio
  • Paid social
  • Programmatic solutions
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

McClatchy works with a wide range of real estate clients, including residential and commercial developers, real estate agencies, property managers, and investment firms. Our dedicated real estate marketing specialists promote everything from new developments and rental communities to commercial listings and real estate brands.

We drive more substantial ROI in real estate marketing by implementing omnichannel digital strategies that engage prospects throughout the sales funnel. By tapping into our Premium Audience Network and leveraging multichannel tactics, we help agencies and developers target the right buyers, increase visibility, and convert interest into sales.

McClatchy provides a robust set of resources, including access to our Premium Audience Network and industry expertise. We offer downloadable one-sheets, in-depth case studies, and blog content with up-to-date insights on real estate marketing trends—all designed to help marketers make informed decisions and drive better results.

Submit your information through our contact form HERE, and one of our specialists will follow up shortly to discuss your campaign needs and how we can help.

Blog & Resources

Browse Our Real Estate Marketing Articles

Learn about our Real Estate & Development Marketing options.

We can help you increase bookings and improve your marketing ROI.

Fill out this form and one of our dedicated industry experts will get back to you within one business day.