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Agency Advertising & Media Solutions with McClatchy

Reach millions of engaged local and national consumers — with flexible, scalable media and marketing solutions built for agencies.

Media Solutions Designed for Agency Needs

Agencies require flexible, scalable media solutions that can support client campaigns across multiple markets. McClatchy’s digital network offers a wide geographic reach and trusted local environments.

Benefits

✔️ Scalable reach for local or national campaigns.

✔️ Multi-format capabilities across all major digital channels.

✔️ Trusted environments for brand-safe client messaging.

✔️ Access to audiences across 30+ communities.

Why Agencies Work With McClatchy

Nationwide Local Footprint

Run campaigns across multiple local markets with consistency and scale.

Broad Digital Reach for Client Campaigns

Access millions of monthly readers to support awareness, engagement, and performance needs.

Channel Flexibility for Any Strategy

Choose from display, native, video, OTT/CTV, social, audio, and programmatic to meet client objectives.

Advertising Solutions for Agencies

Brand Awareness Campaigns

  • Use high-impact placements to increase visibility.
  • Leverage video, OTT/CTV, and display.
  • Reach broad audiences across multiple markets.
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Lead Generation & Conversion

  • Utilize programmatic, paid social, and retargeting strategies.
  • Reach audiences aligned with client goals.
  • Tailor campaigns by geography or behavior.

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Full-Funnel Media Mix

  • Display
  • Native
  • Video & OTT/CTV
  • Audio
  • Social
  • Programmatic


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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

 

We offer a variety of advertising solutions, from print and digital options in our 30 local markets to fully customized marketing plans. Available tactics include:

  • Branded Social
  • Digital Catalog
  • Digital Out of Home
  • Digital TV / OTT
  • Next Leads
  • Owned & Operated Display Ads
  • Paid Social (Facebook, LinkedIn, Instagram, TikTok)
  • Print
  • Programmatic Display, Native, Video, Audio
  • Sponsored Content
  • Third-party Email
  • YouTube

 

Partnering with McClatchy Media gives your client access to award-winning journalism, deep local expertise, and powerful, data-driven advertising tools. We create custom campaigns—from sponsored content to targeted digital ads—that resonate with specific audience segments. Our insights, cultural awareness, and exclusive data help agencies build strategies that deliver measurable, real-world impact.

 

To submit an RFP, fill out the form here or scroll to the bottom of the page. One of our Advertising Executives will contact you within one to two business days to discuss your campaign goals and next steps.

We use a combination of first-party data, strategic partnerships, and AI-powered insights to create targeted campaigns that connect with key demographics. Our targeting includes audience traits like age, gender, household income, and more—ensuring your campaign reaches the right people with the right message.

Blog & Resources

Browse Our Agency Articles

Ready to Build Agency-Level Campaigns?

Let’s collaborate on a custom media plan that fits your client’s goals, markets, and budget.

Advertising

General Advertising RFP

Political & Advocacy Advertising

Political Agency RFP