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Finance Marketing Strategies That Reach Consumers at the Right Moment

Connect with highly engaged financial audiences through McClatchy’s trusted local journalism network and digital advertising solutions.

Reach Consumers Exploring Banking, Lending, and Insurance Options

Financial institutions face increasing competition — from banks and credit unions to lenders, insurance providers, and financial service brands. McClatchy helps financial marketers reach consumers through its network of trusted news brands, local insights, and multi-channel advertising solutions.

Core Benefits

✔️ Reach audiences exploring financial categories.

✔️ Promote banking, lending, and insurance solutions.

✔️ Use multi-channel advertising for consumer education.

✔️ Target specific local or regional markets.

Why Financial Brands Partner With McClatchy

Financial Category Reach

Connect with users exploring banking, insurance, lending, and financial services content.

Local + Regional Targeting

Reach consumers making location-based financial decisions in their local markets.

High-Trust Environments for Sensitive Topics

Promote financial solutions alongside reputable journalism, where credibility matters.

Financial Marketing Solutions

Banking Solutions

  • Promote checking and savings accounts.
  • Reach audiences researching credit cards and personal banking services.
  • Use McClatchy’s digital formats to engage audiences at multiple touchpoints.
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Lending & Mortgage

  • Connect with consumers seeking commercial or residential lending solutions.
  • Reach homebuyers and property investors exploring mortgage options.
Happy young couple meeting with a broker in her office leaning over the desk to shake hands, view from behind the female agent

Insurance & Financial Services

  • Promote a range of insurance offerings, including life, auto, homeowners, renters, travel, and more.
  • Reach users exploring personal finance or long-term financial planning.
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Omnichannel Marketing Mix

Use McClatchy’s multi-channel ecosystem to reach financial consumers:

  • Display ads
  • Video and OTT/CTV
  • Audio
  • Native content
  • Paid social
  • Programmatic
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Testimonials

What Our Customers Say

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

How it Works

  • Step 1 – Align on Audience & Goals

    We’ll discuss your target audience(s) and campaign objectives.

  • Step 2 – Build the Media Mix

    Our experts will recommend channels, such as display, video, OTT/CTV, native, audio, or paid social, tailored to your specific goals.

  • Step 3 – Launch Campaigns Across McClatchy’s Network

    Run ads across local and national properties within our trusted journalism environment.

  • Step 4 – Reporting & Optimization

    Receive performance insights and optimizations to strengthen results throughout the campaign.

Frequently Asked Questions

 

Our retargeting and remarketing strategies use programmatic advertising to deliver ads across multiple platforms with high reach and frequency. This keeps your brand consistently visible and always on. By surrounding users with targeted messaging, we help your brand stay top-of-mind and drive deeper engagement throughout the customer journey.

Local insight is a core component of our finance marketing approach. By collaborating with local newsrooms and leveraging community knowledge, we help financial brands build credibility and connect with audiences meaningfully. This local relevance strengthens your messaging and increases engagement across diverse markets.

 

Our programmatic advertising solutions offer precision targeting across platforms, making them ideal for financial services. We deliver relevant messaging based on demographics, behavior, and geography—ensuring your brand reaches the right audience. The result is consistent visibility, increased trust, and higher engagement in a competitive financial landscape.

To launch a finance marketing campaign, fill out the contact form HERE. A team member will contact you within one to two business days to discuss your goals and next steps.

Blog & Resources

Browse Our Finance Marketing Articles

Ready to Grow Your Finance Marketing Strategy?

Connect with our team to build a custom plan for your financial brand.