Sponsored Content Solutions
Content is pivotal in any brand's marketing strategy, offering the potential to propel it to new heights with minimal effort and investment. With its enduring shelf life and diverse applications, content is a powerful tool for boosting brand favorability and enhancing customer engagement.
Impact: By integrating the brand into relevant content, consumers may view the brand as more credible or aligned with their interests, leading to deeper engagement and increased favorability.
Engage
Objective: Content sponsorships keep existing customers engaged by providing useful, entertaining, or exclusive content that reinforces their connection to the brand.
Impact: This strategy keeps the brand top of mind for loyal customers and strengthens their connection by associating the brand with content they value and trust, thereby reinforcing loyalty.
Action
Objective: Content sponsorships can keep existing customers engaged by offering them useful, entertaining, or exclusive content that reinforces their connection.
Impact: Brands can continue to stay top of mind for current customers, reinforcing loyalty by being associated with content they value and trust.
Types of Sponsored Content
Companies can sponsor multiple types of content on a variety of platforms.
Videos
From product reviews to tutorial videos, brands can seamlessly integrate into the content by collaborating with video creators.
Native
Native content is engaging, valuable, and seamlessly aligns with the nature, form, function, and feel of its platform
Articles
Sponsored articles tell quality, memorable stories that stick with readers for far longer and ultimately garner results.
A Tried-and-True Method for Audiences to Visit Your Brand
Forge alliances with reputable brands to amplify reach and engagement. A study by MAGNA, cited by Forbes,
emphasizes supporting quality journalism and distinguishing between unsafe content and news on trusted websites.
Advertisers are encouraged to deploy media strategies aligned with reliable news sources.
The source's credibility exerts more influence on ad effectiveness than the content itself. Partnering with trusted brands and aligning with dependable news outlets gives campaigns inherent credibility, laying the foundation for impactful advertising ventures.
Increase in Brand Engagement
How To Develop A Sponsored Content Campaign
Developing a sponsored content campaign means crafting your content to seamlessly blend with the native content that the site’s audience loves. It takes significant audience insight to set the right tone that integrates organically with the existing content.
Identify Your Target Audience
Demographics
Get specific on the characteristics of your target audience, such as their gender, age, education, income, or location. For example, if your product appeals to young professionals making six figures or more in the Dallas area, tailor your content accordingly.
Interests and Hobbies
Explore what interests and intrigues your audience. If you are an art dealer, you might consider targeting individuals interested in home decor, travel, and the arts.
Behavioral Patterns
Analyze how your audience behaves online. Are they more active on Instagram, Pinterest, or LinkedIn? Knowing where they spend their time will guide your choice of platforms for content distribution.
Find the Right Partner
Influencers
Partner with individuals who share a passion for similar interests as your ideal customer, ensuring authenticity in content promotion.
Industry experts
Collaborate with professionals who can integrate your offerings into their recommendations.
Communities
Engage with forums and online communities where your target customer demographic gathers to foster genuine connections.
Choose the Right Platform
Social Media
Ideal for visually engaging content, showcasing your business, and connecting with an audience that resonates with visual engagement.
LinkedIn
A platform for connecting with professionals interested in business content.
Blogs and websites
If your audience is more likely to engage with written content, consider sponsored blog posts or articles.
Frequently Asked Questions
Sponsored content is a form of advertising where your brand's message is integrated into editorial-style content on trusted media platforms. It helps build brand credibility, expand reach, and spark engagement in a format that feels organic to readers. This approach enhances brand recognition and customer trust by aligning your message with content audiences already value.
McClatchy offers a variety of sponsored content formats, including:
- Video Content like product spotlights, explainers, or customer stories
- Native Articles that match the look and feel of editorial content
- Branded Features that weave your messaging into storytelling formats
These content types are designed to connect with audiences across devices and platforms.
Successful sponsored content begins with audience insight—understand who you’re targeting and what they care about. Define your goals (brand awareness, lead gen, etc.), choose the right channels for distribution, and partner with trusted creators or media outlets. McClatchy can help guide content creation and placement to ensure alignment with both platform tone and audience behavior.
Partnering with McClatchy gives your brand access to high-authority media platforms and an experienced content team. We create native-style content that aligns with reader interests while delivering your message in an authentic, trusted format. Our approach strengthens brand recall, supports audience trust, and drives meaningful engagement across the customer journey.
It’s easy! Just click the ‘Schedule a Meeting’ button found on any page of our website, or follow this link. Once we receive your request, one of our specialists will reach out to set up your personalized consultation. During this session, we’ll dive into your business goals and explore how we can help you grow.