Premium display placements designed to drive awareness and stand out in feed.
Where It Runs
Runs across UsMagazine.com and WomansWorld.com homepages and entertainment sections.
Reach 8.6M highly engaged pop culture fans every month
Turn cultural moments into measurable brand outcomes—awareness, consideration, and qualified demand.
- 8.6M+ Monthly Users
- 5.8M+ Verified Email Matches
- 5.6M+ Addressable Mobile IDs
- Brand-safe + First-party data
Trusted by leading brands
- L’ORÉAL
- SAMSUNG
- TARGET
Best Fit For
Beauty &
Skincare
Fashion &
Footwear
Entertainment
& Streaming
Consumer Tech &
Mobile Apps
Spirits &
Nightlife
Travel &
Hospitality
Will It Work?
Real brands. Real results.
Our campaigns drive measurable impact across the full customer journey.
Case Study
LunaGlow
Multi-channel campaign driving awareness, engagement and conversions.
-
+18%Lift in Brand Awareness
-
+22%Increase in Site Traffic
-
+14%Lift in Purchase Intent
Us Weekly delivered an incredibly engaged audience that not only clicked, but converted. The performance exceeded our expectations across every key metric.”
– Jessica Lee
VP, Marketing
LunaGlow
LunaGlow
Will It Work?
Real brands. Real results.
See how leading brands drive measurable results with Woman’s World.
BrightBite Vitamins
A full-funnel campaign driving awareness and traffic for a new women’s multivitamin.
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+19%Lift in Brand Awareness
-
8,400Site Visits Driven
-
+11%Increase in Purchase Intent
“Woman’s World helped us connect with the right audience in a meaningful way. The results exceeded our expectations.”
– Sarah Mitchell
Director of Marketing
BrightBite Vitamins
BrightBite
Prestige Beauty
LunaGlow Skincare
Goal: Build mass awareness and premium brand consideration during a new product launch.
The Challenge
The brand was entering a crowded skincare category with high CACs and intense social competition. They needed high-trust visibility in a context where readers are already primed for beauty, style, and celebrity inspiration. The team wanted a channel that could deliver both reach and brand lift, not just clicks.
The Solution
A print campaign in US Weekly Magazine designed to stop the flip and drive recall:
- High-impact full-page placements timed to align with launch and retail availability.
- Creative strategy: “See the glow” messaging with a clean product-forward layout and a single, strong benefit claim.
- Cross-channel measurement: unique QR + vanity URL to connect print exposure to online behavior.
- Optional add-on (if available): editorial-style native placement or contextual adjacency to beauty/style pages.
The Results
-
+18%Lift in branded search during the on-sale window
-
+22%Increase in product page traffic from QR/vanity URL
-
+14%Lift in aided awareness in a post-campaign survey panel
Stronger retail velocity in top DMAs where the brand’s distribution was deepest
Why It Worked
Print provided a premium halo and longer dwell time than fast-scroll channels. The simple creative and strong CTA made it easy for readers to act when they were ready.
Consumer Health
BrightBite Vitamins
Goal: Increase trial and repeat purchase for a new daily supplement.
The Challenge
The brand needed to win with value-conscious shoppers and stand out at shelf. They had strong product reviews but limited national awareness. The team wanted response they could track (not just reach).
The Solution
A print program in Woman’s World Magazine built for clarity and action:
- Half-page and full-page placements featuring a bold benefit headline, price callout, and a clear offer.
- Coupon/offer mechanic: retailer-specific promo code + QR to store locator.
- Creative approach: friendly, straightforward, benefits-first copy aligned to real-life routines.
Why It Worked
Print provided a premium halo and longer dwell time than fast-scroll channels. The simple creative and strong CTA made it easy for readers to act when they were ready.
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