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Senior Living

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How Adult Children Influence Senior Living Decisions

The target audience for senior living is varied, and companies must adjust their marketing messaging depending on which...

Why Q4 is the Peak Season for Senior Living Marketing

One of marketing’s key challenges is reaching audiences when they’re attentive to receiving it. In some industries,...

Which Audience Should You Target for Your Senior Living Community?

Senior living communities have many options for providing quality care and living arrangements. As a result, the...

How Senior Living Communities Can Find Top-Notch Candidates with Recruitment Marketing

Short staffing is a problem for most senior living communities. Even before the pandemic, staff shortages were common —...

How to Make Your Senior Living Community Stand Out from the Competition

Competition among senior care options is challenging, so marketing senior living communities must be a priority if you...

3 Tips for Segmenting Your Senior Living Community’s Target Audience

Let's be honest, marketing senior living communities can be challenging. Increasing occupancy for assisted living...