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Latest Posts
National media buys usually absorb most of a campaign’s ad budget. But the candidates who make real progress don’t...
Every political campaign has to face a tough fact: platforms like Google and Meta can change their rules at any time....
Political campaigns face new hurdles. Many digital tools that made it easy to reach voters—such as third-party cookies,...
When it comes time to vote, it's crucial to connect with local voters and get them to turn out. While the strategies...
Online communication has become increasingly fragmented. With countless platforms and channels, it's more challenging...
Political campaigns, whether they’re local or national, ultimately hinge on the decisions made by people in cities,...
Political campaigns are fiercely competitive, and the audience you're trying to reach is often pretty wary. According...
Information is crucial, especially for political advertising. Voters need to know as much about you as possible to...
Social media has become a vital aspect of marketing that it has been embraced by virtually every industry. Political...
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Are you interested in building awareness and connecting with voters? Then, political marketing strategies are crucial....