THE MCCLATCHY BLOG

Mastering the Consumer Journey to Attract Audiences at the Right Time

McClatchy has been hosting an ongoing series, highlighting the many ...
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The Power of Purpose: Optimizing Digital Advertising for Your Goals

In today's digital age, businesses are competing for consumers' attention ...
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How to Build Successful Digital Ads for Small Businesses

Your product is excellent, and you have a fantastic offer. While your ...
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Connecting with Heart: The Crucial Role of Empathy in Marketing

In the ever-evolving marketing world, one thing remains constant – the ...
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From Data to Connection: How AI and Human Marketers Co-create Success

AI Technology has been growing substantially and faster than ever before, ...
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Artificial Intelligence: AI and Advertising Success at McClatchy

Advertising has evolved into a dynamic and data-driven field with the ...
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The Power Running Multi-Channel Video Campaigns

Video and TV marketing helps your brand reach customers at various levels ...
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5 Reasons Why YouTube Ads Should Be a Part of Your Marketing Strategy

We’ve all been there - it’s late at night, and you’re lying there staring ...
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Harnessing the Power of First-Party Data

Marketing strategies are ever-evolving. Currently, most advertisers use ...
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Leveraging America’s Love of the Game to Build your Brand

As a marketer, I'm always looking for new and effective ways to reach my ...
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