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From Data to Connection: How AI and Human Marketers Co-create Success

AI Technology has been growing substantially and faster than ever before, with its impact in the future to be...

Artificial Intelligence: AI and Advertising Success at McClatchy

Advertising has evolved into a dynamic and data-driven field with the increasing evolution of digital marketing. To...

The Power Running Multi-Channel Video Campaigns

Video and TV marketing helps your brand reach customers at various levels with rich information. With combined audio...

5 Reasons Why YouTube Ads Should Be a Part of Your Marketing Strategy

We’ve all been there - it’s late at night, and you’re lying there staring at your phone when you tap into the YouTube...

Harnessing the Power of First-Party Data

Marketing strategies are ever-evolving. Currently, most advertisers use something called 3rd party data, which is data...

Leveraging America’s Love of the Game to Build your Brand

As a marketer, I'm always looking for new and effective ways to reach my target audience. And one of the most powerful...

Avoid Creative Fatigue by Investing in Quality Content

Creative fatigue is when people see an ad enough times that they stop responding to it – which is often not considered...

Elevate Your Online Presence: 5 Strategies to Optimize Your Paid Search Campaign

Want to boost your business's visibility online, attract a targeted audience and increase conversions on your website?...

Top Chrome Browser Extensions for Digital Marketing

By its name alone, it is obvious that digital marketing embraces technology. However, some of the most helpful tools...

The difference between SEM & SEO, and why you should be running both!

Digital marketing is a vast and complex world with multiple tactics and strategies that businesses can adopt to reach...