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Artificial Intelligence: AI and Advertising Success at McClatchy

Using AI to streamline content generation
  • October 31, 2023

Advertising has evolved into a dynamic and data-driven field with the increasing evolution of digital marketing. To keep up with the ever-changing consumer preferences and market trends, McClatchy has begun utilizing artificial intelligence (AI) within our Client Success division to drive performance for our clients. AI in advertising execution has revolutionized the way we understand, engage, and service our advertising customers.

In this AI blog, we'll explore the significance of using AI in advertising and how our team utilizes various AI tools, including ChatGPT, AnyWord AI, Adobe FireFly,, and Bing AI, to drive advertising investment success.

The Power of AI in Advertising

Here are some crucial ways marketers and companies can use AI to streamline processes to save time and improve efficiencies.

Enhance Personalization

One of the key benefits of AI in advertising is its ability to provide personalized experiences for consumers. Our Client Success division uses AI-powered tools like ChatGPT and AnyWord AI to generate tailored content, emails, ad copy, and keyword & targeting taxonomies based on individual customer data. This level of personalization increases customer engagement and conversion rates significantly by allowing us to create tailored messages at scale.

Enhanced Content Creation

Disruptive content is a pillar of modern advertising. AI-driven content creation tools like ChatGPT and AnyWord AI are invaluable for generating high-quality, relevant, and engaging content at scale. They can help you create blog posts, social media updates, and product descriptions that captivate the audience with only minimal editing and adjustment required. It can do a significant portion of the heavy lifting required from content creation, allowing you to focus more on strategizing.

We utilize ChatGPT and AnyWord AI to streamline and supplement our content creation process. These tools assist us in producing content that ranks well in search engines and resonates with our target audience.

Optimized Advertising Campaigns

Bing AI, powered by Microsoft, provides advanced capabilities for optimizing online advertising campaigns. It uses AI algorithms to target the right audience, improve ad performance, and maximize ROI, helping companies find the proper audience quickly and efficiently to improve the cost-effectiveness of their marketing efforts.

Our team leverages Bing AI to fine-tune our pay-per-click (PPC) advertising campaigns, ensuring that our ads appear to only the users actively searching for our client's products and services and are ready to convert.

McClatchy Uses AI to Help Marketing Reach Further

AI has become an indispensable ally in advertising and client success. Its ability to personalize content, analyze data, streamline communication, and optimize advertising campaigns transforms how users engage with our customers. Our team harnesses the power of AI tools like ChatGPT, AnyWord AI, Adobe FireFly,, and Bing AI to stay ahead in the competitive and personalized advertising landscape. By embracing AI, we are better equipped to meet the evolving needs of our customers and drive advertising success in the digital age.

Contact us today to learn more about how McClatchy can your business expand their business with AI's added efficiencies.

McClatchy Expert Blog Series.

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