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Kyle Robbins

Kyle Robbins

Hello - my name is Kyle Robbins and I’ve lived in numerous cities across the East Coast, and I currently reside in New Haven, Connecticut, the Pizza Capital of the US. In my free time, I enjoy staying active outdoors and exploring new places. I got my start in Business Development three years ago at a well-established software company, where I focused on driving lead generation. This experience led me to my current role at McClatchy as a Lead Generation Specialist, where I work with numerous teams to create automation, build pipelines, and lead our generation efforts.

Latest Posts

Building a Value Proposition That Converts: Key Elements and Best Practices

A compelling value proposition is a critical element in distinguishing your business from competitors and driving...

How to Identify and Target Your Ideal Audience for Effective Lead Generation

Understanding your target audience is essential for successful lead generation. By identifying who your ideal customers...

What is Lead Generation and Why It Matters for Your Business

In today’s competitive business landscape, lead generation is more crucial than ever. It is the process of identifying...