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Marketing Strategy (3)

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Strategies to Create a Digital Marketing Strategy that Boosts Visibility

Have you ever wondered how those seemingly ubiquitous brands get that way? We encounter them everywhere, whether...

The Power Running Multi-Channel Video Campaigns

Video and TV marketing helps your brand reach customers at various levels with rich information. With combined audio...

Building Your Legal Brand: Effective Marketing for Law Professionals

Even law firms must work to make sure people who may need their services know that they are there. Legal marketing is...

5 Reasons Why YouTube Ads Should Be a Part of Your Marketing Strategy

We’ve all been there - it’s late at night, and you’re lying there staring at your phone when you tap into the YouTube...

Why Banks Should Market More to their Existing Customers

Banks work hard to bring in new customers, but they don't always focus the same effort on those who have already been...

Harnessing the Power of First-Party Data

Marketing strategies are ever-evolving. Currently, most advertisers use something called 3rd party data, which is data...

Creating Interactive Digital Marketing Experiences

There are a variety of mediums available to businesses for getting their messages out to their target audience. Many...

Leveraging America’s Love of the Game to Build your Brand

As a marketer, I'm always looking for new and effective ways to reach my target audience. And one of the most powerful...

The Advantage of Marketing on O&O Platforms

Owned and operated (O&O) ad platforms sell ad space on websites or media under their ownership. It can include a...

Harnessing the Potential of Personalized Messaging for Your Business

Everyone responds to the personal touch – which is particularly true with marketing, where customers not only expect...