McClatchy Oct 18, 2023 10:48:00 AM

Why You Should Optimize Your Website for Mobile Browsing

Customer making online purchase through smartphone

Many consumers shop on mobile devices, marking a shift from using a dedicated computer. Mobile phone shopping is particularly prevalent among younger adults, with 91% of people aged 18-49 reporting they bought items via a smartphone. If you're a business aiming to reach and retain this mobile-savvy demographic, ensuring your website is optimized for mobile use is more crucial than ever.

In this post, we’ll go over how to optimize your website to accommodate mobile browsing and achieve a crucial prerequisite for getting mobile customers to your website.

Benefits of Mobile Optimization

Smartphones allow customers to shop at their convenience or when exposed to new product information, whether on their commute, during a lunch break, or while watching TV. Mobile optimization ensures they have a smooth, hassle-free experience on your website, which increases the likelihood that they will complete a purchase and return after giving them a positive first impression. That makes it easier for customers to find and interact with your business and presents more opportunities for them to buy from you.

Well-optimized mobile websites can efficiently boost your sales and build customer loyalty by increasing accessibility wherever customers can find reception. Effective mobile marketing strategies can help you reach your customers on their mobile devices using location-based ads to increase relevant searches.

Tips to Optimize Your Website for Mobile

Over half of all global internet traffic comes from mobile devices, highlighting the importance of a mobile-optimized website.

Here are some essential tips to ensure your website delivers an exceptional mobile experience:

Use Responsive Web Design

Nowadays, 80% of people use a smartphone and 57% will use more than one type of device while browsing the internet. Of that group, 27% use only a smartphone, and 14% use only a computer. Having a one-size-fits-all website design no longer cuts it, as customers expect brands to keep up.

Responsive web design is a technique that makes web pages render well on various devices and window or screen sizes. It's a vital tool in providing a seamless browsing experience whether customers are shopping or reading your blog – regardless of whether your users are on a desktop, tablet, or smartphone.

Be Mindful of Image and Video Size

The first five seconds of page-load time has the most significant impact on conversion rates. Since images and videos can significantly impact loading times on mobile devices, optimizing them to load with as little disruption as possible is essential. That could involve reducing their file size without compromising on quality.

Services like image compression tools or video transcoding can ensure your visual content loads quickly, offering a smooth browsing experience for your mobile users.

Keep Web Copy Succinct

People are busy and don’t have the time and attention to focus on ads. Some reports claim the average human’s attention span has decreased to 8 seconds, leaving out a lot of crucial information. Regardless, when it comes to marketing copy, less is more.

Mobile users typically consume content on the go, so keeping your web copy concise, clear, and to the point is crucial. Utilize bullet points, subheadings, and short paragraphs to make your content easily digestible. Remember, mobile users appreciate quick and easy access to information, so do away with the fluff and get straight to the point.

Use Large Buttons for Easy Navigation

Have you ever tried clicking a tiny button on a mobile screen and ended up pressing something else entirely? It's a common frustration among mobile users that can drive potential customers away. Larger, clear buttons facilitate more straightforward navigation and significantly improve the overall user experience. Ensure these buttons are comfortably clickable with a standard-sized thumb and are intuitively placed to guide users naturally through your site.

Attract Mobile Users to Grow Your Business

Failing to optimize your website for mobile browsing in the bustling digital marketplace is like keeping your store closed for half a day. It's a missed opportunity for engagement, sales, and building customer loyalty. The mobile world is here, and it's time to embrace it.

McClatchy has the tools and expertise to help businesses develop their websites so customers can access them everywhere, whether mobile or desktop.

Contact us for further advice and solutions for all your mobile optimization needs. Stay ahead of the curve and make the mobile move today.

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