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Marketing Strategy (6)

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Navigating Compliance and Legal Considerations in Cannabis Marketing

Are you a cannabis brand struggling to reach and resonate with your audience because common laws and regulations block...

How to Thrive and What to Avoid in Cannabis Marketing

Did you know that 21 states, Washington DC, and Guam have officially legalized the recreational use of cannabis? And...

Which Audience Should You Target for Your Senior Living Community?

Senior living communities have many options for providing quality care and living arrangements. As a result, the...

Why You Should Target Tourists for Your Marketing

Are you aware of just how vital tourism is to our global economy? Despite just brief visits, tourists are big spenders,...

Boosting Brand Awareness - Increasing Reach, Impressions, and Engagement

Increasing brand awareness amplifies the success of your other marketing, increasing your brand's familiarity among...

How to Use Intent Data for Messaging that Resonates

Online research has become a staple before purchase for most consumers — in fact, 81% start their buyer journey by...

Start Where You Are – Building a Better Marketing Strategy Regardless of Your Current Progress

No matter where you are with marketing efforts, there is always room for improvement. A DemandGen report recently found...

The Importance of the Consumer Journey and Nurturing Leads

Do you feel like your marketing efforts aren't entirely yielding the results you expect? Sometimes it's a good idea to...

Local or National? Home Building Brand Awareness and Audience Reach Near and Far

Did you know that 46% of people prefer buying from familiar brands? Another 46% also said they'd pay more for...

What Does the Future Look Like for Your Brand? 7 Marketing Trends to Watch

Marketing is the "lifeblood" of any business. After all, how can you expect to stay financially viable in the long run...