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Welcome to the McClatchy Media Blog

Our blog is here to empower you with knowledge, inspire creativity, and fuel your success. Explore the latest trends, expert insights, and actionable strategies in the ever-evolving world of SEO, social media, content marketing, and much more.

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Latest Posts

Boosting Brand Awareness - Increasing Reach, Impressions, and Engagement

Increasing brand awareness amplifies the success of your other marketing, increasing your brand's familiarity among...

Getting Started with a Legal Marketing Plan

Did you know that more than a third of potential clients search online for a lawyer? Or that 96% of people search...

Consumer Behavior in Travel, Tourism, and Hospitality

After a couple of years at home, travel is (mostly) back in full swing. Travel and tourism in 2022 experienced a...

Why Does Ad Placement Matter?

Successful marketing campaigns have many moving parts, and every detail needs to be considered for optimal results....

6 Benefits of Sponsored Content You Can't Ignore

Did you know that 47% of marketers around the globe have confidence in the effectiveness of native advertising? As a...

How to Use Intent Data for Messaging that Resonates

Online research has become a staple before purchase for most consumers — in fact, 81% start their buyer journey by...

Start Where You Are – Building a Better Marketing Strategy Regardless of Your Current Progress

No matter where you are with marketing efforts, there is always room for improvement. A DemandGen report recently found...

SEM and SEO for Your Brand: Use Both for Best Results

Using a variety of marketing channels will increase the likelihood of success. Two of the best channels include search...

The Importance of the Consumer Journey and Nurturing Leads

Do you feel like your marketing efforts aren't entirely yielding the results you expect? Sometimes it's a good idea to...

10 Proven Steps to Getting Started with Intent Data

Intent data. Chances are, your team has heard this buzzword A LOT in recent years. One reason is Google announced an...