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Welcome to the McClatchy Blog

Our blog is here to empower you with knowledge, inspire creativity, and fuel your success. Explore the latest trends, expert insights, and actionable strategies in the ever-evolving world of SEO, social media, content marketing, and much more.

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Latest Posts

2023’s Top 4 Digital Trends (to Keep in Mind for 2024)

Digital marketing and customer behaviors change as quickly as new technology becomes available. In 2023, we saw several...

Why You Should Optimize Your Website for Mobile Browsing

Many consumers shop on mobile devices, marking a shift from using a dedicated computer. Mobile phone shopping is...

Strategies to Create a Digital Marketing Strategy that Boosts Visibility

Have you ever wondered how those seemingly ubiquitous brands get that way? We encounter them everywhere, whether...

The Power Running Multi-Channel Video Campaigns

Video and TV marketing helps your brand reach customers at various levels with rich information. With combined audio...

How Adult Children Influence Senior Living Decisions

The target audience for senior living is varied, and companies must adjust their marketing messaging depending on which...

Building Your Legal Brand: Effective Marketing for Law Professionals

Even law firms must work to make sure people who may need their services know that they are there. Legal marketing is...

5 Reasons Why YouTube Ads Should Be a Part of Your Marketing Strategy

We’ve all been there - it’s late at night, and you’re lying there staring at your phone when you tap into the YouTube...

Why Banks Should Market More to their Existing Customers

Banks work hard to bring in new customers, but they don't always focus the same effort on those who have already been...

Why Q4 is the Peak Season for Senior Living Marketing

One of marketing’s key challenges is reaching audiences when they’re attentive to receiving it. In some industries,...

Harnessing the Power of First-Party Data

Marketing strategies are ever-evolving. Currently, most advertisers use something called 3rd party data, which is data...