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Latest Posts
We’ve all been there - it’s late at night, and you’re lying there staring at your phone when you tap into the YouTube...
Banks work hard to bring in new customers, but they don't always focus the same effort on those who have already been...
One of marketing’s key challenges is reaching audiences when they’re attentive to receiving it. In some industries,...
Marketing strategies are ever-evolving. Currently, most advertisers use something called 3rd party data, which is data...
There are a variety of mediums available to businesses for getting their messages out to their target audience. Many...
As a marketer, I'm always looking for new and effective ways to reach my target audience. And one of the most powerful...
Owned and operated (O&O) ad platforms sell ad space on websites or media under their ownership. It can include a...
Everyone responds to the personal touch – which is particularly true with marketing, where customers not only expect...
Vehicle purchases are significant investments. Unfortunately for car sellers, that means they tend to have long...
Creative fatigue is when people see an ad enough times that they stop responding to it – which is often not considered...