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How Adult Children Influence Senior Living Decisions

The target audience for senior living is varied, and companies must adjust their marketing messaging depending on which...

Building Your Legal Brand: Effective Marketing for Law Professionals

Even law firms must work to make sure people who may need their services know that they are there. Legal marketing is...

Why Banks Should Market More to their Existing Customers

Banks work hard to bring in new customers, but they don't always focus the same effort on those who have already been...

Why Q4 is the Peak Season for Senior Living Marketing

One of marketing’s key challenges is reaching audiences when they’re attentive to receiving it. In some industries,...

Creating Interactive Digital Marketing Experiences

There are a variety of mediums available to businesses for getting their messages out to their target audience. Many...

The Advantage of Marketing on O&O Platforms

Owned and operated (O&O) ad platforms sell ad space on websites or media under their ownership. It can include a...

Harnessing the Potential of Personalized Messaging for Your Business

Everyone responds to the personal touch – which is particularly true with marketing, where customers not only expect...

How to Use Social Media Video for Your Automotive Marketing

Vehicle purchases are significant investments. Unfortunately for car sellers, that means they tend to have long...

Incorporating Visual Storytelling in Your Marketing Videos

There is a reason that brand storytelling helps put customers at the center of your advertising arcs. It's all in the...

How to Tailor Digital Marketing to Your Specific Audience

In the realm of digital marketing, the "one-size-fits-all" approach is outdated. Success in the digital world hinges on...