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Latest Posts
Health and wellness advertisers face real challenges: tighter ad policies, climbing costs, and an audience wary of paid...
Many gyms and studios are finding it less effective to promote fitness classes using paid social ads like Facebook and...
National media buys usually absorb most of a campaign’s ad budget. But the candidates who make real progress don’t...
Every political campaign has to face a tough fact: platforms like Google and Meta can change their rules at any time....
Political campaigns face new hurdles. Many digital tools that made it easy to reach voters—such as third-party cookies,...
The real estate world is changing fast, and digital targeting has become a transformative tool for realtors. Connecting...
Running a small business means wearing multiple hats—owner, manager, salesperson, and often the entire marketing...
The weekend getaway market is one of the travel industry's most lucrative segments, full of high-intent travelers ready...
Local sports fandom presents a powerful marketing opportunity by tapping into the deep emotional bond fans share with...
AI overviews are machine-generated summaries that appear above traditional search results. They provide quick answers...