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Welcome to the McClatchy Media Blog

Our blog is here to empower you with knowledge, inspire creativity, and fuel your success. Explore the latest trends, expert insights, and actionable strategies in the ever-evolving world of SEO, social media, content marketing, and much more.

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Latest Posts

How to Thrive and What to Avoid in Cannabis Marketing

Did you know that 21 states, Washington DC, and Guam have officially legalized the recreational use of cannabis? And...

How Sponsored Content Helps You Reach Customers More Comfortably

Looking for ways to match your messaging and platform to reach customers optimally? As more people grow accustomed to...

How to Use Social Media as Part of Your Recruitment Marketing

Recruitment marketing is all about attracting potential employees to your company. In today's digitally-driven world,...

How to Reach Quality Candidates with Your Recruitment Marketing

Want to grow your business and prepare for success? You need to create a strong team! And to achieve that, you'll need...

Advertisers can buy email, programmatic inventory with McClatchy Ad Manager

SACRAMENTO, Calif. and STOCKHOLM, Sweden -- Feb 22, 2023 — McClatchy, one of the largest media companies in the United...

Tips to Develop an SEO Strategy that Provides Information People Need

Today's consumers spend a significant portion of their time researching products before purchasing or realizing what...

Where Does SEM fit in the Consumer Journey?

More than 85% of people turn to online channels like search engines for research before purchasing. More than 50% of...

Efficient Ways to Develop a Social Media Marketing Strategy

Staying active on social media is critical for success in today's business world. Millions of consumers use social...

How to Line Up Your SEM Strategy with Buyer Intent

Search engine marketing (SEM) is a critical component of reaching and engaging with your core customers. It can reach...

How to Construct Winning SEM Ads

You may hear more about SEO reaching the most relevant of billions of searchers every day (3.5 billion a day on Google...