What to Look for in a Media Partner: Offerings, Products, Values & More

One surefire way to improve marketing performance is by working with an experienced digital media partner with a track record for excellence.  

With a trusted partner, every detail of your marketing campaign will be planned according to your specific objections. However, choosing the right partner can be challenging. Here are tips to help you select the appropriate partner for successful campaigns.

Full Transparency

Your marketing partner should be transparent about the results you'll expect, how to optimize your campaign, and how they measure progress. With this information, you can make informed choices on what is suitable for your brand. Every step of the way should be explained thoroughly, with constant communication.

Any issues that arise should be expressed, and you’ll be periodically updated on campaign performance. Let your media partner know your preferred communication channel and how often you want them to contact you.

Experience and Expertise

The goal of the media partner is to ensure you reach your goals with an effective marketing strategy. A valuable partner will know your audience and how to reach out to them with custom solutions and experience in certain verticals.

Your media partner should have a track record of running successful campaigns. You can ask them for case studies and testimonials to determine their level of expertise. Choose a media partner with the skillset to provide measurable results.

Before deciding on which partner to choose, examine their track record to see if they are a right fit for your brand:

• Reach out to their past clients: Have a broader understanding of their capabilities by talking to past clients. How have they achieved success?
• Case studies and testimonials: You can review case studies to identify specific expertise, campaigns, and results.

A Wide Range of Solutions

Digital partners should not have one-size-fits-all solutions but rather one that provides a wide variety of solutions. Look for omnichannel capabilities and results-driven, tailor-made campaigns. An appropriate partner must know how they'll meet your brand’s goals.

Aligning Values and Principles

When a partnership comes together, values must align with yours. For an optimal working relationship and results, they must also understand your goals and what the future looks like for your business. There is also an element of care, meaning the partnership will put you in a better position than when you started.

A Partner Who is Interested in Getting You Results

Digital solutions require an investment, so it’s vital to know that your partner is results-driven and has achieved success with similar companies. Make sure they focus on your goals and measure the ad metrics.

When choosing who to trust with your marketing efforts, decide what key performance indicators you want to improve and ensure the partner can deliver.

McClatchy as a Media Partner

At McClatchy, we are the second largest media company in the U.S., with decades of experience creating customized marketing campaigns that get results. We’re built differently; we’re recognized in local communities with a national reputation for excellence. More than just marketing solutions, we establish connections that turn into long-lasting relationships. Choosing a digital partner should be easy, and it should feel right, and that’s our aim.