Recruitment marketing has revolutionized how companies build talent pools and hire top candidates. Instead of spending weeks or months of manual work, it leverages the most effective channels to reach a targeted audience with specific characteristics. Rather than chasing candidates, effective recruitment marketing that highlights what a company has to offer brings in suitable candidates to seek out the hiring company.
So, what is one of the most compelling value propositions you can offer? While salaries are always near the top, culture is becoming increasingly important to today's job seekers. Consider these statistics:
- 46% of job seekers say culture is important when considering a job
- 88% of applicants say that healthy company culture is critical for success
- 86% of candidates will decline to apply to companies that don't have a good reputation for their employee culture.
A recruitment campaign is a wise investment in your business. Emphasizing company culture is one of the top recruitment marketing tips to stand out from the crowd and present the most compelling value proposition to top prospects. Let's look in more detail at how it works.
Attracts Better Candidates
High performers have their pick of potential employers. When considering possible new positions, they will look at much more than salary and benefits. Quality candidates will want to know who you are, what you represent, and how you treat your employees. They want to work for a company that recognizes the value of their workforce.
Top candidates will appreciate and be drawn to companies that emphasize their culture because it shows that they recognize the importance of staff wellbeing. Workers who are appreciated and supported will thrive. A thriving workforce takes pride in their work, which shows in the company's quality of products and services. The most qualified and in-demand candidates want to work in a mutually beneficial environment where they can reach their potential, add to the company's success, and earn recognition for their contributions.
Improves Your Brand Reputation
Everyone, from future candidates to loyal or potential customers, will appreciate how you treat employees. It all comes down to your brand reputation. Like ripples on a pond, the effects of treating people well extend far beyond the initial action. Customers today are more interested in spending their money with people-centric or cause-based companies with a reputation for giving back.
Curating a strong brand reputation goes hand in hand with creating a desirable company culture. Showing you value your employees and their contributions makes your company stand out among the competition. Providing an atmosphere of inclusion, equity, and concern for the individual will attract top candidates and make your brand more desirable to customers.
Increases Retention Rates
Most business owners know that replacing an employee is very costly. But money isn't all that turnover costs the company. It puts more strain on managers and peers, damaging confidence, impacting productivity, and weakening the overall culture. Company culture is a critical factor in 65% of employees' decisions to stay with a company.
Concentrating on improving things for your staff encourages people to stay and is easier and more cost-effective than constantly hiring. Invest in policies, procedures, and programs that cultivate a healthy work/life balance and an atmosphere of support that keeps employees happy to stay and less likely to leave. Lead with your commitment to that culture in your recruiting ads. Leaving a positive first impression makes candidates more likely to want to work for you for the long term.
Improves Your Internal Culture
Recruitment ads can help create a better internal culture. It presents a favorable first impression. Social media is a great way to show target candidates more about working for your company through employee testimonies, videos of your events, or "day in the life" snippets of work at your business.
It also reminds existing staff of what they have. It is easy to take things for granted or only focus on an upcoming deadline. Seeing the ads helps to see their company through the eyes of others and resets their perspective. Social media can help make recruitment campaigns relevant to existing staff and potential new job recruits.
Recruitment Marketing Tips to Build Better Teams
Recruitment marketing helps you build a better team. We hope these tips will help you cultivate a pool of qualified prospective employees you only need to leverage for growth. The same techniques for attracting candidates through a marketing campaign will reduce attrition and keep your employees engaged and productive.
If you are ready to build a better team, let the experts at McClatchy help. As the second largest media company in the U.S., we reach millions with our results-driven marketing strategies. Contact us today to get started.
